10 Mistakes that make Brows & Lashes Specialists Lose Clients - And How to Avoid Them

Brows and lashes specialists in New Zealand have a unique opportunity to enhance clients' confidence and style. However, even experienced pros can lose clients by making common mistakes. This guide offers ten practical, friendly tips specifically designed to help Kiwi brow and lash artists grow their client base and maintain strong relationships.

Here are some tips that you might find interesting:

1. Neglecting Thorough Consultations

Clear consultations about style, preferences, and allergies are crucial. Skipping or rushing this can lead to dissatisfaction.

Weirdly enough, using Yada’s private chat beforehand helps clients feel heard and sets clear expectations.

A Wellington brow artist credits detailed pre-appointment chats with reducing cancellations.

2. Lax Hygiene and Sanitation

Cleanliness is paramount to client safety and trust. Any lapses can lead to negative reviews or even legal trouble.

Maintain visible and strict hygiene protocols for tools and workspaces.

Christchurch studios known for pristine hygiene attract more loyal clients.

3. Inconsistent Appointment Availability

Difficulty in booking or frequent reschedules frustrate clients.

Manage calendars carefully with tools like Yada’s booking system to offer reliable scheduling.

Auckland professionals with streamlined bookings see higher client retention.

4. Ignoring Client Aftercare

Aftercare instructions prevent complications and improve results, but are sometimes overlooked.

Provide clear, written aftercare tips and be accessible for questions via platforms like Yada.

Hamilton lash specialists emphasizing aftercare receive more positive reviews.

5. Using Low-Quality Products

Subpar products can lead to allergic reactions or unsatisfactory looks, causing client loss.

Invest in high-quality, hypoallergenic materials suited to NZ clients’ needs.

Wellington artists praised for product quality attract repeat business.

6. Failure to Showcase Work

Clients want to see your talent before booking.

Update Yada profiles and social media regularly with clear photos and testimonials.

Christchurch artists with compelling portfolios enjoy steady enquiries.

7. Unclear Pricing Structure

Clients react negatively to hidden fees or confusing pricing.

Offer clear, transparent pricing and explain any package deals upfront.

Yada’s platform allows for straightforward pricing, helping build trust.

8. Poor Client Follow-Up

Not checking back post-session misses chances to show care and encourage bookings.

Send friendly follow-up messages or check-ins using Yada’s chat after treatments.

Auckland specialists practicing good follow-up enjoy better client loyalty.

9. Ignoring Local Trends

Not keeping up with trends can make your offerings feel outdated.

Stay current on brow and lash styles popular in NZ and experiment where appropriate.

Hamilton artists who innovate continually attract younger clientele.

10. Failing to Network Locally

Ignoring collaborations with beauty salons or wellness centres reduces referrals.

Engage in local events and use Yada community features to connect with peers.

Wellington specialists who network locally build steady referral streams.