10 Ways to Find Clients for Brows & Lashes Professionals in New Zealand
For Brows & Lashes professionals in New Zealand, attracting clients is about showcasing your skills and building trust in your local community. Whether you specialise in shaping, tinting, or extensions, these ten practical tips will help you grow your clientele with a friendly and approachable Kiwi touch.
Here are some tips that you might find interesting:
1. Set Up Your Google Business Profile
Google Business Profile is key for local visibility. When people search for "brows and lashes near me" or "lash extensions Auckland," your profile can put you on their radar.
Ensure your profile is complete with service details, photos, contact info, and encourage clients to leave reviews - a trusted resource for Kiwi customers.
It's like having a digital storefront open 24/7.
2. Leverage Yada for Client Engagement
Yada is a New Zealand platform connecting specialists with local clients without charging lead or success fees.
You can respond to client requests, chat privately, and offer competitive pricing on a platform designed for mobile and simplicity.
Many NZ beauty professionals use Yada to attract genuine enquiries and build solid client relationships.
3. Build a Strong Social Media Presence
Instagram and Facebook are invaluable for showcasing before-and-after photos, client testimonials, and beauty tips relevant to brows and lashes.
Use local hashtags like #LashesNZ or #BrowsAuckland and tag your location to increase exposure.
Building engagement rather than hard selling helps gain followers who convert to loyal clients.
4. Get Listed on Beauty Directories
Register on trusted platforms like Treatme and Localist where clients frequently look for professional beauty services in New Zealand.
Keep your profile detailed and updated with your offerings, pricing, and client feedback to stand out.
These directories provide ongoing client traffic without ongoing advertising costs.
5. Showcase Testimonials and Portfolio
Positive client testimonials paired with a strong portfolio reassure new clients about your expertise.
Display these on your website and social channels to build trust and attract bookings.
In New Zealand’s word-of-mouth-driven market, this social proof is crucial.
6. Network at Local Beauty Events
Participate in hair and beauty expos, bridal fairs, or wellness festivals in your city or region.
Offering mini demos or consultations lets you meet potential clients face-to-face and showcase your skills.
Weirdly enough, these in-person moments can lead to lasting client relationships and referrals.
7. Offer Referral and Loyalty Incentives
Encourage existing clients to bring friends by offering small referral discounts or freebies.
Reward loyal clients with occasional specials or add-on treatments.
Such incentives are powerful in New Zealand’s close-knit communities and help maintain client flow.
8. Create a Mobile-Friendly Website
Your website should clearly present your services, gallery, client reviews, and booking system, optimised for mobile use.
Include a blog or FAQ section addressing common lashes and brows questions Kiwi clients may have.
This site acts as your professional 24/7 brochure and appointment portal.
9. Collaborate with Complementary Businesses
Partner with hair salons, skincare clinics, or bridal businesses to cross-refer clients and run joint promotions.
For instance, teaming up with a hairdresser in Wellington could open doors to bridal or special event bookings.
Collaborations create stronger community presence with lower marketing spend.
10. Use Community Noticeboards & Flyers
Post clean, eye-catching flyers on community noticeboards in cafes, gyms, and local shops.
Include clear contact information and service highlights that resonate with your local target audience.
This traditional tactic still works well in many New Zealand neighbourhoods, especially to reach older or less online-oriented clients.