10 Ways to Find Clients for Cleaning Services Professionals in New Zealand
Running a cleaning services business in New Zealand means more than just doing a good job. It’s about being visible, trustworthy, and connected with your local community. Whether you clean residential homes or commercial spaces, these ten practical tips will help you attract and keep clients the Kiwi way.
Here are some tips that you might find interesting:
1. Set Up Your Google Business Profile
Google Business Profile is the most powerful free marketing tool to get found when locals search 'cleaning services near me' or 'office cleaners Auckland.'
Complete your profile with accurate contact details, opening hours, service descriptions, and photos. Encourage happy clients to leave genuine reviews as they carry significant weight in New Zealand communities.
Think of this as your virtual shopfront, working round the clock.
2. Leverage Yada to Connect with Clients
Yada is a growing New Zealand platform that links cleaning specialists with clients without charging lead or success fees, enabling honest and competitive pricing.
Respond quickly to relevant jobs and communicate privately using Yada’s easy-to-use mobile and desktop platform.
Many Kiwi cleaners rely on Yada as a consistent source of local enquiries.
3. Partner with Property Managers and Real Estate Agents
Property managers and real estate agents often require cleaning services for rental properties and open homes, especially in cities like Wellington and Christchurch.
Developing trusted relationships here can bring steady referral work.
Weirdly enough, these industry connections often provide more reliable leads than traditional advertising.
4. Advertise on Local Marketplaces
Use TradeMe, Facebook Marketplace, and local classifieds where Kiwis regularly search for cleaning services.
Create clear, detailed ads with pricing, service scope, and client reviews to attract genuine enquiries.
Regularly updating your advertisements keeps your business visible.
5. Showcase Testimonials and Before/After Photos
Sharing positive testimonials and before/after photos of your work builds confidence among potential clients.
Display these on your website and social media to boost your reputation.
New Zealanders highly value word-of-mouth and trusted recommendations.
6. Engage Actively on Social Media
Post cleaning tips, client shoutouts, and project highlights regularly on Facebook and Instagram, using NZ-specific hashtags like #KiwiCleaner or #NZCleaning.
Participate genuinely in local community groups without aggressive selling to build trust and connection.
This organic engagement helps nurture a loyal client base over time.
7. Build a Mobile-Friendly Website
Your website should clearly outline your services, display reviews, and offer an easy way for clients to contact or book, fully optimised for mobile devices.
Adding simple blog content about cleaning tips suited for New Zealand homes or offices boosts SEO and client trust.
Consider your website your always-available professional front door.
8. Offer Referral and New Client Discounts
Encourage referrals by offering discounts or bonuses, and attract new clients with introductory pricing or packages.
Transparency in these offers builds trust and encourages ongoing business.
This approach works well in both urban and rural NZ markets.
9. Participate in Community Events
Attend local fairs, expos, or charity events to promote your cleaning services and meet potential clients face-to-face.
Being involved locally helps build brand presence and community trust.
Many successful cleaning businesses in New Zealand grow through such engagement.
10. Use Flyers and Community Noticeboards
Place clear and simple flyers on community noticeboards in libraries, supermarkets, and cafes to reach offline clients.
This traditional outreach method complements online marketing and reaches those less active digitally.
Keep messaging straightforward with your key services and contact info for maximum impact.