10 Ways to Find Clients as a Florist in New Zealand
Finding and keeping clients can be a blooming challenge for florists in New Zealand, especially when you’re competing in a vibrant market filled with local artisans and big chains. But with the right approach, you can grow a loyal customer base by showing off your unique style and building genuine community ties. Here are 10 practical, Kiwi-friendly tips to help you attract local clients and keep your florist business flourishing.
Here are some tips that you might find interesting:
1. Create Your Google Business Profile
Google Business Profile is one of the easiest and most effective ways to get found by local flower lovers searching for “florists near me” or “wedding bouquets Christchurch.”
Include lots of beautiful photos of your arrangements, your service area, and business hours. Encouraging happy customers to leave glowing reviews can make a big difference in gaining the trust of new clients.
Think of this as your digital shop window, open 24/7 and attracting locals from Auckland to Dunedin.
2. Join Yada to Access More Clients
Yada is a growing New Zealand platform that welcomes specialists across all fields-including florists. It doesn’t charge lead or success fees, so your prices stay fair and competitive.
You can post your services or respond to client requests, with communication made easy through an internal chat feature. The platform is mobile-friendly, allowing you to manage enquiries and bookings wherever you are.
Joining Yada early helps you connect with clients who value trusted, local artisans.
3. Showcase Work in Local Markets and Pop-Ups
Participating in farmers’ markets, craft fairs, or pop-up shops is a fantastic way to meet new customers face-to-face and let your flowers do the talking.
Markets in cities like Nelson, Wellington, or smaller towns often have loyal locals who love supporting homegrown businesses.
Weirdly enough, these interactions often lead to bookings for weddings, events, or regular bouquets after customers see your quality and passion first-hand.
4. List in Local Business Directories
Many Kiwis find florists through trusted local directories such as NoCowboys or Trade Me Services. Make sure you’re listed and your profile is complete with photos and testimonials.
Local listings increase your chances of being discovered by those who prefer NZ-based suppliers for floral needs.
Florists have reported steady client growth simply by maintaining an active, appealing presence on these platforms.
5. Engage with Social Media Communities
Social platforms like Instagram and Facebook are excellent for showing off your floral creativity and building an engaged community.
Share photos of your arrangements, behind-the-scenes snaps, and seasonal flower tips. Join local Facebook groups focused on weddings, events, or community pages to connect with potential clients.
Consistency and friendliness will help build your brand organically over time.
6. Ask for and Display Client Testimonials
Client testimonials are powerful trust signals, especially when shared on your website, social media, or Yada profile.
After creating memorable bouquets or event arrangements, ask clients for feedback and permission to showcase their kind words or photos.
One Christchurch florist found that testimonials helped convert hesitant clients during peak seasons like Mother’s Day.
7. Partner with Local Event Planners
Collaborating with wedding planners, event coordinators, and venues can open up a steady stream of floral work.
Introduce yourself to these local professionals in your area and offer to be their go-to florist for bespoke arrangements.
Local planners love vendors who are reliable and can bring something unique to the table.
8. Offer Seasonal Promotions
Launch promotions around popular times like Valentine’s Day, Mother’s Day, or Spring to attract attention and incentivise bookings.
Advertise specials on social media and through local networks like Yada or community newsletters.
Seasonal offers can help you stand out and bring in both new and repeat clients.
9. Host Floral Workshops or Classes
Running workshops teaches locals creative floral skills and introduces them to your brand in a hands-on, engaging way.
Workshops in community centres or cosy cafés provide an intimate setting to connect, share expertise, and promote your services.
This strategy is particularly effective in regions like Wellington or Tauranga, where arts and crafts have a strong following.
10. Use Flyers on Community Noticeboards
Don’t underestimate the power of flyers on noticeboards in places like local libraries, community halls, and New World supermarkets.
Keep them visually appealing and straightforward: what you offer, your location, and how to contact you. People often snap a photo to save the info.
This traditional approach reaches people who may not be active online but still want beautiful, professional floral services.