10 Ways to Find Clients for Hairdressers & Stylists in New Zealand
Expanding your hairdressing or styling business in New Zealand requires a blend of skillful marketing and genuine community connections. Whether you operate a salon or freelance, these tips will help you attract and retain local clients, building a loyal following the Kiwi way.
Here are some tips that you might find interesting:
1. Create a Google Business Profile
Google Business Profile is a must-have for hairdressers looking to get found locally when people search for 'hairdresser Auckland' or 'stylist Wellington'.
Ensure you list your services, hours, and upload high-quality photos of your work. Positive client reviews play a big role in building trust in New Zealand’s community-focused market.
Think of Google Business as your digital reception, welcoming clients 24/7.
2. Leverage Yada for Client Connections
Yada connects hairdressers and stylists with clients through a fair, commission-free platform where you can respond to job postings and communicate privately.
The mobile-friendly interface suits busy professionals managing schedules on the go.
Many NZ stylists have successfully used Yada to build a steady flow of bookings with honest pricing.
3. Use Social Media to Showcase Work
Instagram and Facebook are perfect for sharing your latest cuts, colour transformations, and client stories.
Use local hashtags like #NZHairdresser or #KiwiStylist, and tag your location to reach nearby potential clients.
Engaging authentically with followers rather than hard selling builds long-term relationships.
4. List on Industry-Specific Directories
Register with local beauty and wellness directories, such as Treat Me or Localist, popular choices for clients searching NZ-based stylists.
Keep your profiles updated with detailed service descriptions, pricing, and testimonials to attract serious enquiries.
These sites provide targeted, ongoing exposure in your region.
5. Offer Client Testimonials and Portfolio
Displaying testimonials alongside photos of your work reassures prospective clients about your skills and professionalism.
Feature before-and-after images of haircuts and styles that resonate with New Zealand’s diverse clientele.
Real client stories generate trust in this word-of-mouth-driven market.
6. Network at Local Events
Attend local fashion shows, bridal expos, or wellness fairs in your area to connect with potential clients face-to-face.
Offer complimentary hair styling demonstrations or consultations to showcase your talents and attract bookings.
Weirdly enough, casual conversations at these events often lead to loyal clients down the track.
7. Create Referral Incentives
Reward existing clients for bringing new friends with discounts or free add-on services.
A small but meaningful referral gift can encourage clients to talk about your salon within their social circles.
Referral programmes work well in New Zealand’s community-focused culture.
8. Build a Mobile-Friendly Website
Your website should be easy to navigate on mobiles and tablets, showcasing services, pricing, portfolio, and testimonials.
Include an online booking system and blog or tips section with local style trends to boost SEO and client engagement.
Think of your website as a welcoming, always-open virtual salon.
9. Partner with Complementary Local Businesses
Collaborate with beauty salons, spas, wedding planners, and fashion retailers for mutual referrals and joint promotions.
A partnership with a bridal boutique in Christchurch, for example, can help bring brides-to-be straight to your chair.
These cooperative relationships build sustainable client pipelines with minimal ad spend.
10. Use Community Noticeboards and Flyers
Local cafes, gyms, libraries, and community centres offer places for flyers and posters that still grab attention in many New Zealand neighbourhoods.
Keep designs clear and visually appealing, focusing on your offerings and contact details.
This traditional method is especially effective for reaching demographics less active on social media.