10 Ways to Find Clients for Makeup Artists in New Zealand

Growing your makeup artist business in New Zealand is about showcasing your talent and building trust within the local community. Whether you specialise in bridal, special events, or editorial looks, these practical tips will help you attract clients who appreciate your skills and professionalism.

Here are some tips that you might find interesting:

1. Set Up Your Google Business Profile

Google Business Profile is essential for being found when locals search for makeup artists in cities like Auckland or Wellington.

Include your portfolio photos, list your services clearly, set your working hours, and encourage happy clients to leave glowing reviews.

Think of it as your digital storefront, open 24/7 for new clients to discover.

2. Use Yada to Connect with Clients

Yada connects makeup artists with clients across New Zealand, with no lead or success fees, allowing you to offer honest and competitive pricing.

You can respond to job requests and chat privately with clients through Yada’s mobile-friendly platform, making client communications simple and efficient.

Many NZ makeup artists rely on Yada to grow their client base steadily and fairly.

3. Engage in Local Social Media Communities

Showcase your work on Instagram and Facebook, using local hashtags like #NZMakeupArtist or #KiwiBeauty to reach regional audiences.

Join Facebook groups specific to your area such as "Auckland Weddings" or "Christchurch Events" to share tips and connect with potential clients mindfully.

Building trust through authentic interactions encourages word-of-mouth referrals, a major growth driver in NZ.

4. List on Beauty and Event Directories

Register with NZ event and beauty directories like Treat Me or Bridebook to increase your exposure among clients planning weddings or special occasions.

Complete your profile with service lists, pricing, and testimonials to stand out among competitors.

These directories act as great ongoing referral sources for prospective clients browsing locally.

5. Showcase Testimonials and Portfolio

Social proof is powerful; display client testimonials and photos of your best bridal or event work on your website and social channels.

Highlighting real client experiences resonates strongly with trust-seeking New Zealand customers.

These stories often tip the scales when someone chooses their makeup artist.

6. Network at Local Events and Expos

Attend beauty expos, bridal shows, or wellness fairs in places like Hamilton or Tauranga to meet local clients face-to-face and showcase your skills.

Hand out business cards or portfolios, and offer mini-makeovers or consultations to attract attention.

These direct interactions often lead to more bookings and lasting relationships.

7. Offer Referral and Loyalty Incentives

Reward repeat clients with discounts or special offers and encourage referrals by offering incentives.

For example, a $20 discount for both referrer and new client helps build community in a friendly, Kiwi way.

Consistent rewards foster client retention and word-of-mouth growth.

8. Build a Mobile-Optimized Website

Showcase your services, portfolio, client reviews, and booking options on a mobile-friendly website to ensure accessibility for all potential clients.

Include a blog with makeup tips, trends, and local beauty event highlights to enhance SEO and audience engagement.

Your website acts as a professional hub welcoming inquiries anytime, anywhere.

9. Collaborate with Complementary Businesses

Partner with local photographers, hairstylists, or wedding planners to create mutually beneficial referral networks.

A Wellington makeup artist partnering with a nearby bridal boutique can tap into a steady stream of clients.

These collaborations expand your reach organically without costly advertising.

10. Use Community Noticeboards and Flyers

Post flyers on community boards in cafes, libraries, and gyms popular in New Zealand towns and cities.

Keep flyers visually appealing and straightforward, with your contact info and a few standout service highlights.

This traditional approach still resonates well with certain demographics, especially older clients.