10 Ways to Find Clients for Towing and Drivers in New Zealand

Building a solid client base as a towing or driving professional in New Zealand requires strong local visibility and trusted relationships. Whether you’re a solo operator or run a small fleet, these practical tips will help you attract clients in your region with a friendly Kiwi approach.

Here are some tips that you might find interesting:

1. Set Up Your Google Business Profile

Google Business Profile is crucial for local discovery. When people search for 'towing near me Auckland' or 'emergency tow Christchurch,' a complete and engaging profile helps you stand out.

Include accurate contact details, service hours, photos of your vehicles, and encourage satisfied clients to leave reviews.

Think of your profile as your 24/7 roadside assistance visibility tool.

2. Use Yada to Connect with Clients

Yada connects towing and driving professionals with clients directly, with no lead or success fees, enabling honest pricing.

You can respond to client inquiries relevant to your expertise and communicate through Yada’s private chat, all on an easy-to-use mobile platform.

Many Kiwi tow operators find Yada effective for maintaining steady local leads without extra marketing spend.

3. Network with Local Businesses

Building relationships with local garages, car dealerships, and insurance companies in your area can generate regular tow referrals.

For example, establishing trust with mechanics in Tauranga can provide a reliable source of client leads for breakdowns and repairs.

Weirdly enough, word-of-mouth from local business partners creates solid, consistent referrals.

4. Advertise on Local Online Marketplaces

Platforms like TradeMe and Facebook Marketplace are popular places for Kiwis to look for towing and driving services.

Maintain clear, up-to-date listings with strong visuals, transparent pricing, and customer reviews to attract inquiries.

Regularly refreshing your listings helps keep you visible to local buyers and vehicle owners.

5. Share Testimonials and Success Stories

Positive customer testimonials showcase your reliability and professionalism, building trust in your services.

Share stories about swift emergency tows or impeccable transport services on your website and social media.

These stories resonate well with prospective clients in New Zealand’s community-driven markets.

6. Maintain Active Social Media Profiles

Use Facebook and Instagram to announce promotions, share client testimonials, and demonstrate your towing fleet and safety standards.

Engage naturally in local groups like ‘Auckland Car Owners’ or ‘Christchurch Drivers’ to raise awareness.

Using relevant local hashtags like #NZTowing or #KiwiDrivers increases your reach among potential customers.

7. Build a Mobile-Friendly Website

A website showcasing your services, contact info, booking options, and customer testimonials helps clients find and trust you.

Optimize it for mobile devices since many clients will look you up on the road or in urgent situations.

Your website acts as a reliable resource and booking hub accessible anytime.

8. Offer Incentives and Promotions

Provide referral bonuses or seasonal discounts to encourage client loyalty and word-of-mouth marketing.

For example, a small discount for repeat clients can motivate ongoing business.

Transparent and fair offers build goodwill in Kiwi communities and keep clients coming back.

9. Partner with Roadside Assistance Providers

Form alliances with companies like AA or local roadside assistance businesses to be on their recommended providers list.

This can be a valuable source of regular, reliable towing work in cities and towns across New Zealand.

Physical meetings and strong communication help build trustworthy partnerships.

10. Use Physical Flyers and Noticeboards

Physical flyers at petrol stations, community centres, and car washes catch eyes and generate leads, especially among those less inclined to search online.

Keep flyers clear and professional, highlighting your services, contact info, and unique selling points.

This old-school strategy remains surprisingly effective in many New Zealand communities.