How to Build Trust as a New 🎉 Events & Entertainment Specialist Without Reviews Yet in New Zealand
Starting out in the vibrant events and entertainment scene in New Zealand can be a challenge without any reviews under your belt. But trust can be built through genuine connections, professionalism, and smart strategies that resonate with Kiwi clients. Here are 10 helpful, practical tips designed especially for new events and entertainment specialists to get noticed and booked locally.
Here are some tips that you might find interesting:
1. Share Your Unique Story and Style
Kiwis love knowing the person behind the service. Share your journey, what drives your creativity, and your unique style in your profiles and social media.
Posting videos or photos of past events, rehearsals or performances helps potential clients get a feel for your vibe.
For example, a Christchurch-based band built trust by sharing their journey from casual jam sessions to community gigs, creating a relatable story that hooked local fans.
2. Offer Demo Sessions or Sample Performances
Offering free or discounted demos can attract curious clients and give them a firsthand taste of your skills.
This builds goodwill and word-of-mouth, often leading to paid bookings.
A Wellington magician got booked for multiple events after his free performances at local fairs impressed the crowd.
3. Craft Clear, Professional Profiles
Make sure your profiles on Yada and other platforms clearly detail your offerings, pricing, and availability.
Include professional photos, sample videos, and engaging descriptions to set accurate expectations.
Being upfront helps build confidence and reduces booking hesitations.
4. Utilize Yada’s Communication Features
Yada’s private chat lets you communicate clearly and promptly with clients, which builds trust.
With no lead or success fees, you can price your services competitively and transparently.
Many NZ entertainers rely on Yada to build strong client relationships from the ground up.
5. Gather Early Testimonials and References
Collect testimonials from friends, family, and any early gigs-even informal ones.
Showcase these on your Yada profile and social media to give new clients reassurance.
Local events and community groups can be great sources of initial endorsements.
6. Network with Local Event Professionals
Connect with venue managers, event organisers, and suppliers for referrals and collaborations.
Drop off business cards or flyers in places frequented by your target audience, like cafes, libraries, or music stores.
Entertainers in smaller towns like Taupo have seen bookings increase after partnering with local venues.
7. Communicate Clearly and Professionally
Respond promptly to enquiries and provide clear info about your equipment, setup needs, and performance style.
Using Yada’s chat lets you keep everything transparent and organised.
Clients appreciate reliability as much as talent.
8. Showcase Work with Videos and Photos
Upload high-quality videos and photos from gigs or rehearsals to your online profiles.
These spotlights help clients imagine your vibe at their events.
DJs and musicians in Auckland have built bookings by sharing live clips and behind-the-scenes content.
9. Offer Flexible and Tailored Performances
Talk to clients to tailor performances to their event size and style.
Adaptability builds client satisfaction and repeat business.
A Hamilton band customises playlists for corporate events, weddings, and casual parties, earning strong referrals.
10. Leverage Old-School Flyers and Noticeboards
Post flyers on community boards in libraries, supermarkets, and community centres.
Make your flyer visually appealing and easy to read with clear contact details.
This method remains effective in many NZ communities, especially smaller towns and suburban areas.