How to Build Trust as a New Makeup Artist Specialist Without Reviews Yet
Starting out as a makeup artist in New Zealand can be challenging, especially when you don’t have any reviews yet to show off your skills. But building trust is totally doable with the right strategies. This guide shares 10 practical tips to help you connect with local clients and establish credibility from day one.
Here are some tips that you might find interesting:
1. Show Off Your Certifications Clearly
New Zealand clients want to know their makeup artist is trained and professional. Display relevant qualifications like diplomas from beauty academies or certifications from NZ Beauty Council prominently on your website and social profiles.
Weirdly enough, just putting your credentials front and centre tells potential clients you take your craft seriously and follow industry standards.
Mention any ongoing learning or specialisations, such as bridal makeup or theatrical styles, to show you’re committed to growth.
2. Join Yada to Connect Without Fees
Yada offers a free platform where makeup artists can connect with local clients without any lead or success fees, which is perfect for newcomers.
Responding to job posts on Yada helps you build a portfolio and rating, gradually increasing your trust score with clients.
Its private chat feature ensures clear communication, which helps build rapport and comfort between you and your clients.
3. Create a Simple, Localised Website
A clean, mobile-friendly website or Instagram page showcasing your work, prices, and services builds professionalism.
Use local language and references to show you understand Kiwi clients - mention your availability for Auckland weddings or Wellington events.
Include an About Me section with your story and passion for makeup artistry, helping clients connect with you personally.
4. Offer Free or Discounted Intro Sessions
Invite potential clients to try you out with a free or discounted trial session, like makeup for a small event or a photoshoot.
For example, offer a special deal for first-timers during local festivals or bridal expos in Christchurch or Tauranga.
This can reduce barriers for new clients and let your skills do the talking.
5. Be Present on Trusted NZ Directories
List yourself on platforms like NoCowboys, Localist, Trade Me Services, or specialized beauty directories to be found by locals.
Include key details about your services, areas served, and any unique skills, like airbrush makeup or special effects.
Even without many reviews, appearing in these trusted places builds client confidence.
6. Share Makeup Tips and Tutorials
Post bite-sized tips on skincare pre-makeup, quick daytime looks, or preparing for the unpredictable NZ weather.
Use platforms like Instagram reels, Facebook, or community pages to share these helpful snippets.
Consistent value-sharing keeps you top of mind when people need a makeup artist.
7. Partner with Local Event Planners and Photographers
Collaborate with wedding planners, photographers, or hair stylists around New Zealand to get steady referrals.
For instance, working with bridal companies in Queenstown’s wedding scene or event organisers in Auckland builds your reputation by association.
Offer to co-market or provide trial sessions for their clients to deepen these valuable partnerships.
8. Collect Testimonials and Client Photos
Even a few heartfelt quotes from friends or early clients can boost credibility.
Make sure to ask permission to share photos of your work with a brief client story or feedback.
Authenticity resonates well with Kiwi audiences, so keep it real and relatable.
9. Communicate Openly and Warmly
Make clients feel heard by explaining your process, listening to their preferences, and answering questions clearly.
Friendly, patient communication helps build trust and eases clients who might be nervous about makeup applications.
This personal touch encourages repeat bookings and recommendations.
10. Use Community Noticeboards and Flyers
Old-school flyers at community centres, libraries, and cafes in towns like Nelson or Hamilton still work well.
Design eye-catching but simple flyers with your contact info, a friendly note, and photos of your best looks.
People often snap pics or keep these flyers handy, especially older or less digitally active clients.