How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Brows & Lashes Professionals)
Brows and lashes specialists in New Zealand often face the challenge of attracting steady local clients without spending on advertising. Luckily, there are plenty of no-cost, practical strategies designed specifically for Kiwi professionals to get noticed, build trust, and boost bookings. This guide offers 10 actionable tips tailored for brows and lashes experts.
Here are some tips that you might find interesting:
1. Create a Google Business Profile
Google Business Profile is a free tool that helps your studio or solo services show up when locals search ‘brow specialist near me Auckland’ or ‘lash technician Christchurch.’
Fill out your profile with complete business information, services, studio photos, and working hours. Encourage your clients to leave reviews mentioning the service and location.
A Wellington lashes expert saw a rise in bookings after actively managing their Google profile and collecting client reviews.
2. Engage in Local Facebook Groups
Local Facebook groups and Neighbourly are popular places to find and recommend brows and lashes professionals.
Join conversations by sharing brow care tips, lash maintenance advice, and gently showcasing your work without hard selling.
Groups such as ‘Auckland Beauty Community’ or ‘Christchurch Locals’ are great for meeting potential clients.
3. List on NZ Beauty Directories
Platforms like Yada, Localist, and TradeMe Services connect people with trusted brow and lash professionals nearby.
Make sure your profile highlights your specialities, pricing, and features glowing client testimonials.
A Tauranga brow artist grew bookings significantly by maintaining comprehensive directory listings.
4. Respond to Jobs on Yada
Yada allows specialists to respond for free to local job postings related to brows and lashes.
Build your rating with professional, timely service to improve your chances of getting hired.
A Christchurch technician credits Yada for steady, local customer flow and repeat business.
5. Collect and Highlight Customer Reviews
Positive reviews build credibility quickly in local communities.
After sessions, ask clients for feedback you can showcase on your profiles and social channels.
An Auckland brow specialist grew considerable trust and bookings thanks to client testimonials.
6. Share Useful Tips and Transformations
Share brow shaping advice, lash care routines, and before/after photos on social media.
Use local hashtags and location tags to help your content find the right audience.
A Wellington lashes artist increased enquiries with consistent, authentic posts.
7. Partner with Local Beauty Businesses
Collaborate with hair salons, spas, and makeup artists for mutual referrals.
A Nelson brows technician expanded their clientele through partnerships with local beauty businesses.
Joint promotions and events help increase visibility for everyone involved.
8. Distribute Flyers at Key Locations
Community centres, cafes, gyms, and salons are great places to post flyers.
Design clean and attractive flyers that mention services offered, pricing, and contact info.
A Dunedin lash artist attracted many new clients through well-placed flyer distribution.
9. Offer Free or Trial Treatments
Offering complimentary or discounted trial treatments can help potential clients experience your skills firsthand.
Advertise these offers via social media and in local groups.
An Auckland technician’s trial sessions led to increased regular client bookings.
10. Maintain Clear Communication and Professionalism
Prompt, friendly communication and punctuality build lasting client relationships.
Yada’s private chat function helps manage client conversations efficiently.
Consistency in professionalism encourages positive reviews and valuable word-of-mouth referrals.