How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Makeup Artists)
For makeup artists in New Zealand, growing your local client base without paying for ads is completely doable. By using practical, no-cost strategies tailored to Kiwi communities, you can build a strong reputation and attract more bookings. This guide offers 10 helpful tips specifically for makeup professionals keen to boost their local presence organically.
Here are some tips that you might find interesting:
1. Set Up Your Google Business Profile
Creating a Google Business Profile is free and helps you appear in local searches like 'makeup artist near me Auckland' or 'bridal makeup Wellington'.
Make sure your profile is complete with your contact info, service descriptions, photos of your work, and client reviews mentioning their location.
A Christchurch makeup artist saw bookings grow after regularly updating their profile and highlighting positive client feedback.
2. Join Local Facebook and Community Groups
Facebook groups and Neighbourly are popular spots where locals ask for makeup artist recommendations for weddings, events, or photoshoots.
Engage by sharing makeup tips, answering questions, and occasionally showcasing your work without turning it into a sales pitch.
Groups like 'Auckland Wedding Network' or 'Wellington Events Community' provide great opportunities to connect.
3. List on NZ Beauty and Local Directories
Directories such as Yada, Localist, and TradeMe Services are trusted places for Kiwis to find makeup artists nearby.
Complete your listing with detailed service descriptions, portfolios, pricing info, and reviews from satisfied clients.
A Tauranga makeup pro increased enquiries significantly after optimising their directory profiles.
4. Respond to Jobs on Yada
Yada connects makeup artists to clients posting local gigs, like bridal or event makeup needs, with no lead or success fees.
Stay responsive and professional to maintain a high rating which increases your visibility and job offers.
A Wellington makeup artist found a steady flow of local clients by engaging actively on Yada.
5. Collect and Showcase Client Testimonials
Word-of-mouth and online reviews are crucial in New Zealand. After sessions, ask clients to share feedback you can showcase.
Make it easy to leave reviews and consider referral perks to encourage sharing.
A Christchurch makeup artist grew their client list by displaying glowing testimonials from brides and event attendees.
6. Share Makeup Tips and Before/After Photos
Social media is perfect for sharing your artistry through tutorials, tips, and client transformations.
Use local hashtags and geo-tags to reach potential clients nearby.
An Auckland artist built a loyal following by posting authentic, helpful makeup content.
7. Partner with Local Bridal and Event Vendors
Network with wedding planners, photographers, and venues for mutual referrals.
A Napier makeup artist gained steady bookings by collaborating with well-known local bridal shops.
Co-host events or workshops to expand your reach and credibility.
8. Use Flyers in Community Spaces
Post flyers in beauty salons, hairdressers, cafes, and community centres to capture attention offline.
Design eye-catching flyers that clearly mention your services and booking contact.
A Nelson makeup artist received multiple leads through flyers placed in local salons and studios.
9. Offer Free Consultations or Demo Sessions
Free consultations or makeup demos allow clients to experience your skill firsthand, building trust.
Promote these via local groups and social networks.
A Wellington artist grew their client base significantly by offering trial sessions.
10. Maintain Clear Communication and Professionalism
Friendly, punctual, and transparent communication keeps clients coming back and increases referrals.
Yada’s internal chat helps you manage client conversations efficiently.
Consistent professionalism earns positive reviews and solid local reputations.