How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Moving Services Professionals)
Running a moving service in New Zealand doesn’t mean you need to spend a fortune on ads to attract local clients. Weirdly enough, many successful movers focus on building genuine relationships and leveraging free platforms that Kiwis trust. This guide gives you 10 practical, no-cost tips tailored specifically for local moving professionals ready to grow their business.
Here are some tips that you might find interesting:
1. Set Up Your Google Business Profile
Google Business Profile is free and one of the most effective ways for moving services to appear in searches like ‘movers near me Auckland’ or ‘Christchurch removals.’
Complete your profile fully with your contact info, list of services, photos of your trucks or crews, and business hours. Regularly encourage satisfied clients to leave local reviews.
One Wellington moving company saw a significant rise in enquiries after optimising their Google profile and gathering client feedback.
2. Engage Actively in Local Facebook Groups
Facebook groups and Neighbourly are prime spots where locals seek trusted recommendations for movers.
Join relevant community groups, share moving tips, answer questions, and post real client stories with a friendly, helpful tone.
Groups like ‘Auckland Community Buy/Sell’ and ‘Christchurch Locals’ are great for building connections.
3. List on NZ Moving & Trade Directories
Platforms such as Yada, TradeMe Services, and Localist attract Kiwis searching for local movers.
Ensure your profiles include detailed service descriptions, photos, transparent pricing, and client testimonials.
A Tauranga moving specialist expanded their clientele through well-maintained directory presence.
4. Respond Promptly to Yada Job Requests
Yada connects you with local job posts, all without commission or lead fees.
Quick, professional responses improve your rating and increase your chances of winning jobs.
An Auckland mover credits Yada with providing a consistent pipeline of work.
5. Collect and Showcase Customer Reviews
Word-of-mouth and online reviews carry significant weight in Kiwi communities.
Encourage clients to leave honest feedback to feature on your website and social pages.
A Christchurch moving business grew quickly through powerful customer testimonials.
6. Share Moving Tips and Success Stories
Post practical advice on packing, moving day preparation, and client success stories regularly.
Use local hashtags and geo-tags like #AucklandMovers or #ChristchurchMoving to boost local reach.
A Wellington moving company increased engagement and enquiries through consistent, valuable posts.
7. Partner with Real Estate and Rental Agencies
Build referral partnerships with real estate agents, property managers, and landlords.
A Hamilton moving specialist expanded their network and client base through trusted agency referrals.
Collaborative promotions and joint events help increase visibility.
8. Distribute Flyers at High-Traffic Locations
Flyers in community centres, supermarkets, and cafes capture the attention of locals in need of moving services.
Create clear, professional flyers with your service details and contact information.
A Dunedin mover attracted new clients through well-placed flyer campaigns.
9. Host Free Moving Workshops or Info Sessions
Offer workshops on moving tips, packing hacks, or stress-free relocations to engage locals.
Promote these sessions on social media and through community noticeboards.
A Christchurch moving service converted workshop attendees into loyal customers.
10. Maintain Clear, Friendly Communication
Timely, honest communication coupled with reliability encourages repeat clients and strong referrals.
Yada’s internal chat feature makes managing client communication straightforward and confidential.
Professionalism and approachability make a lasting impression in New Zealand communities.