How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Personal Assistants)

For personal assistants in New Zealand, finding local clients without spending on ads might feel tough, but there are plenty of no-cost, practical methods to get noticed and build trust. This guide shares 10 actionable tips tailored for Kiwi personal assistants keen to grow their client base organically.

Here are some tips that you might find interesting:

1. Set Up Your Google Business Profile

Google Business Profile is a free and powerful way to appear in local searches like “personal assistant near me Auckland” or “administrative support Wellington.”

Complete your profile with detailed service info, contact details, photos, and client reviews to enhance visibility.

One Christchurch PA reported more enquiries after regularly updating their profile and gathering client feedback.

2. Join Local Facebook and Community Groups

Many Kiwis seek personal assistants through community and business Facebook groups or on Neighbourly.

Be genuinely helpful by answering queries, sharing productivity tips, and connecting with local businesses without pushing services aggressively.

Look for groups like “Auckland Business Network” or “Christchurch Admin Professionals.”

3. List on NZ Business Directories

Directories like Yada, Yellow.co.nz, and Localist are popular for locals searching trusted personal assistant services.

Ensure your profile is detailed and includes testimonials to build client confidence.

A Tauranga PA noted increased leads after listing on several directories.

4. Respond to Jobs on Yada

Yada connects local specialists with clients posting jobs nearby, with no success or lead fees.

Maintaining good ratings through prompt, quality service helps you get noticed and grow your client list.

A Wellington PA found Yada essential for building a steady local client base.

5. Request and Share Client Testimonials

In New Zealand’s community-driven culture, word-of-mouth is king. After projects, ask clients for reviews you can showcase.

Simplify review collection with direct links and offer incentives for referrals.

A Christchurch PA saw steady business growth thanks to positive client feedback.

6. Share Tips and Work Stories Online

Share productivity or organisation tips and success stories to build credibility and appeal.

Use local hashtags and participate in community conversations online.

An Auckland PA grew their network by actively sharing useful content in local forums.

7. Partner with Local Businesses

Build referral networks with local businesses like accountants, lawyers, and marketing firms.

A Napier PA’s collaborations led to mutual referrals and sustainable business.

Offer to share expertise or contribute content for partner channels.

8. Use Flyers and Noticeboards

Advertise via flyers in cafes, community centres, and libraries frequented by local professionals.

Keep flyers clear, professional, and easy to read with your offerings and contact details.

A Nelson PA gained multiple enquiries from flyer distributions around business hubs.

9. Host Free Productivity Workshops

Offer free workshops in local community centres or online on organisation and time management.

These build your reputation and introduce your capabilities directly to potential clients.

Wellington-based PA’s workshops attracted new clients and referrals.

10. Stay Organised and Communicative

Reliable scheduling, clear updates, and efficient communication build client loyalty.

Yada’s internal chat system keeps conversations private and organised, making client management easier.

Professionalism encourages positive feedback and helps sustain long-term client relationships.