How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Piercing & Tattoos Professionals)

Getting more local clients as a piercing and tattoo professional in New Zealand doesn’t have to involve costly advertising. With a handful of practical, no-cost strategies tailored for Kiwi communities, you can grow your client base, build trust, and showcase your artistry. This guide offers 10 approachable tips to help piercing and tattoo artists attract more local clients organically.

Here are some tips that you might find interesting:

1. Set Up Your Google Business Profile

Google Business Profile is a free tool that puts your studio or solo services front and centre when locals search ‘tattoo near me Auckland’ or ‘piercing Christchurch.’

Complete your profile with service details, photos of recent work, your studio location, and business hours. Encourage satisfied clients to leave reviews mentioning their area and the work done.

A Wellington tattoo artist boosted walk-in and booking enquiries by regularly updating their Google profile with fresh images and rave reviews.

2. Engage in Local Facebook and Community Groups

Local Facebook groups and Neighbourly are buzzing with people seeking trusted tattoo and piercing recommendations.

Join regional groups and participate by answering questions, sharing tattoo care tips, or displaying your work without being pushy.

Groups like ‘Auckland Ink Lovers’ and ‘Christchurch Body Art Community’ help create authentic, local connections.

3. List on NZ Tattoo Directories

Platforms such as Yada, Localist, and tattoo-specific directories are where Kiwis search when looking for qualified artists.

Showcase comprehensive profiles featuring your styles, hygiene standards, client testimonials, and portfolio.

A Tauranga piercing specialist increased client bookings significantly by enhancing their listing profiles.

4. Use Yada to Find Local Jobs

Yada connects tattooists and piercers to local clients posting work requests without lead or success fees.

Stay active and maintain good ratings to boost your chances of securing more bookings.

A Nelson artist found Yada essential for consistent local clientele and repeat customers.

5. Request and Display Client Reviews

Reviews build trust in New Zealand’s tight-knit communities. After a session, invite clients to leave honest feedback you can promote.

Make it simple by sending direct links and consider small rewards for referral-based reviews.

A Christchurch tattooist saw business grow by actively showcasing positive client testimonials.

6. Share Work and Care Tips Online

Social media is perfect for sharing client tattoos, piercing journeys, and aftercare advice that engages and educates.

Use local hashtags like #AucklandTattooArtists and geotags to connect with nearby clients.

A Wellington piercer increased bookings by posting authentic stories and tips regularly.

7. Partner With Local Shops and Studios

Network with clothing stores, art galleries, and wellness centres to build a referral network.

A Hamilton artist partnered with a local apparel shop, gaining steady referrals.

Collaborate on events or giveaways to enhance cross-promotion.

8. Distribute Flyers in Community Areas

Hand out or post flyers in cafes, gyms, music venues, and cultural centres where your target audience hangs out.

Design eye-catching flyers that clearly convey your services and contact info.

A Dunedin piercer picked up clients consistently from well-placed community flyers.

9. Host Free Consultations or Q&A Sessions

Offering free consultation sessions or Q&A meetups helps potential clients get comfortable with your style and professionalism.

Advertise these sessions locally via social media and community channels.

A Tauranga tattoo artist’s consultation nights led directly to bookings.

10. Maintain Clear Communication and Professionalism

Prompt booking confirmations, friendly follow-ups, and transparent aftercare instructions build strong client loyalty.

Yada’s internal chat keeps communication simple, secure, and efficient.

Professionalism helps you earn positive reviews and long-term word-of-mouth referrals.