How to Get More Local Clients Without Spending Money on Ads (Tiling NZ Guide)

Getting more local clients as a tiling professional in New Zealand doesn't have to cost a cent in advertising. With some smart, practical tips tailored to the unique challenges of the tiling trade, you can build your client base right where you live and work. This guide shares 10 easy-to-apply strategies to grow your tiling business locally and boost your reputation.

Here are some tips that you might find interesting:

1. Claim Your Google Business Profile

Google Business Profile is an absolute must for any tiler wanting to get found in local searches like "tiler near me Auckland" or "tiling services Christchurch." Setting it up is free and takes under an hour.

Add your business details, service area, phone number, and upload clear photos of your tiling projects. Encourage happy clients to leave reviews-it builds trust fast in tight Kiwi communities.

Weirdly enough, having multiple good reviews can make the difference when clients choose between local tilers. Showcasing before-and-after photos of your work adds a professional touch that helps you stand out.

2. Join Yada for No-Fee Job Leads

Yada is a New Zealand platform connecting specialists like yourself directly with clients looking for tiling services. Unlike others, it doesn't charge lead or success fees-meaning you keep more of what you earn.

You can respond to local job posts for free, with the number of responses linked to your rating, so the better your reputation, the more chances you get. Plus, the internal chat lets you negotiate bids privately with clients without fuss.

Think of Yada as a quiet but effective marketing engine working behind the scenes, especially handy for self-employed tilers wanting to grow without the headache of advertising costs or complicated commission structures.

3. Make Use of Local Online Directories

Sites like Tile Association New Zealand's directory or Builderscrack NZ are trusted platforms where New Zealanders search for qualified tilers. Adding your business here is free and helps with online visibility.

These directories often include client reviews, project photos, and detailed business descriptions, which help build credibility. Regularly update your profile with new projects and testimonials to stay relevant.

For example, companies like Vision Tiling and Hapori Tiling have found steady work through their listings by showcasing their expertise and professionalism in these directories.

4. Network with Complementary Trades

In New Zealand's trades scene, word-of-mouth referrals from related businesses are gold. Connect with local builders, painters, plumbers, and electricians who can recommend you for tiling jobs.

Drop off your business card at building supply stores or real estate agencies. Sometimes a simple conversation with a local shop owner about your skills can lead to future client referrals.

This approach builds a strong local referral network without spending a dime, and often brings high-quality leads who trust the recommendations of other trusted tradespeople.

5. Engage in Local Facebook and Community Groups

Facebook groups focused on regions like Wellington Locals, Christchurch Buy/Sell/Trade, or Auckland Home Renovations are hotspots for Kiwis seeking recommendations.

Instead of promoting your services directly, offer helpful tips like “How to keep your tile grout looking fresh” or share photos from recent projects. This subtlety builds trust and positions you as the go-to expert in your area.

Over time, members will tag you or ask for quotes-warm leads that don’t require ad spend. Kiwi communities appreciate genuine helpfulness over sales pitches.

6. Share Your Work and Tips on Instagram

Visuals matter in tiling, so Instagram is a great free platform to showcase your best work-think scrolling through beautiful patterns, splashbacks, and outdoor patios.

Use local hashtags like #ChristchurchTiler or #AucklandHomes to reach potential clients nearby. Post short clips or stories explaining how you overcame tricky tiling projects, making your expertise relatable.

Weirdly enough, sharing these real-world stories not only attracts customers but can connect you with suppliers and fellow professionals too.

7. Ask Clients for Testimonials and Referrals

Nothing beats the power of a glowing testimonial from a happy client. After completing a job, ask your clients if they’d be willing to provide a quick review for your Google profile or a shout-out on social media.

In New Zealand, Kiwis trust peer recommendations highly, so a few positive reviews can generate a snowball effect of inquiries from friends and family of your customers.

Sometimes a simple referral incentive, like a small discount on future work, can motivate past clients to recommend you further without any extra advertising costs.

8. Use Yada’s Rating System to Build Trust

Yada’s built-in rating system helps clients and specialists find the perfect match based on real feedback. The higher your rating, the more responses you can send to new job posts, which can lead to more invitations.

Maintaining good communication, delivering quality workmanship, and being reliable helps increase your rating. With Yada, your reputation directly impacts your ability to grow your client base, without any hidden fees.

This kind of transparent, ratings-based approach gives you a real competitive edge in the Kiwi market, where trust is everything.

9. Set Up a Simple Mobile-Friendly Website

Even if you’re not tech-savvy, platforms like Google Sites or Carrd let you create a clean, one-page website quickly that highlights your tiling services, contact info, and portfolio.

Kiwi clients want to see who they’re dealing with and feel confident they’re hiring a professional. A website gives you that legitimacy and a place to showcase testimonials and photos.

Make sure your site loads quickly on mobiles since most New Zealanders browse on their phones. This small investment in online presence can dramatically increase inbound enquiries.

10. Attend Local Trade Shows and Community Events

While this might involve a small time investment, local home expos or fairs are great for meeting potential clients face-to-face. Carry business cards and photos of your best projects to share.

Kiwi homeowners love chatting directly with tradespeople they can trust, and being present in your community helps you build a solid reputation far beyond online ads.

Follow up every contact with a friendly text or email, keeping your name fresh when they’re ready to hire a tiler.