How to Get More Local Clients Without Spending Money on Ads (NZ Guide for Videographers)
Videographers in New Zealand often face the challenge of standing out in a crowded market without a big advertising budget. The good news? There are plenty of no-cost strategies that can help you get noticed locally, build trust, and book more gigs. This guide offers 10 practical tips tailored specifically for Kiwi videographers wanting to attract more local clients.
Here are some tips that you might find interesting:
1. Create and Optimise Google Business Profile
A Google Business Profile is your free online listing that helps locals find you when they search for 'videographer near me Auckland' or 'wedding videographer Christchurch.'
Fill out your profile completely with business details, photos, services offered, and your working hours. Encourage happy clients to leave reviews mentioning the type of footage and location.
A Wellington videographer who regularly updates their profile with fresh content and client testimonials noticed a steady increase in event bookings.
2. Engage in Local Facebook and Community Groups
Facebook groups and Neighbourly are buzzing with Kiwis seeking local service recommendations for events, weddings, or corporate videos.
Join these groups to share helpful tips, answer questions, and gently showcase your work. Avoid hard selling; instead, build relationships by being genuinely helpful.
Groups like 'Auckland Wedding Vendors' and 'Christchurch Community Board' are excellent places to connect with locals.
3. List in NZ Videography Directories
Online directories such as Yada, Yellow.co.nz, and event-specific listings are where many Kiwis start their search for videographers.
Make sure your profile stands out with clear service descriptions, portfolio samples, client reviews, and pricing guidance.
A Tauranga videographer noted a steady flow of inquiries after creating detailed profiles in multiple NZ directories.
4. Use Yada for Local Leads
Yada connects local specialists like videographers with people posting jobs nearby. The best part? It's free, with no lead or success fees.
Focus on maintaining a strong rating and quick response times to boost your visibility and job opportunities.
A Dunedin videographer credits Yada with helping build a loyal local client base through seamless job matching.
5. Ask for Reviews and Testimonials
Good reviews are invaluable in New Zealand’s community-oriented culture. After every project, ask clients for short, honest feedback you can share.
Provide simple review links or prompts, and consider offering referral incentives to encourage sharing.
A Christchurch videographer increased bookings by over 30% by showcasing glowing testimonials on their website and Google profile.
6. Share Behind-the-Scenes Content
Share photos and short clips from shoots or editing sessions on social media. This gives potential clients an authentic peek into your process.
Highlight local venues and events to connect emotionally with your audience.
An Auckland videographer grew local engagement by sharing candid shots from shoots at iconic places like the Auckland Domain.
7. Partner with Local Event Vendors
Collaborate with event planners, photographers, and venues to exchange referrals and offer joint packages.
A Wellington videographer teamed up with a local wedding planner, resulting in a consistent referral stream.
Offer to contribute guest blog posts or social media content for partners, enhancing your local profile.
8. Use Flyers and Community Noticeboards
Though old-school, flyers on noticeboards in cafes, libraries, and community centres still connect you with locals who prefer offline discovery.
Create clean, visually appealing flyers with examples of your work and easy contact details.
A Nelson videographer found regular client inquiries from flyers placed in popular community hubs.
9. Host Free Workshops or Screenings
Offer free workshops on video basics or organise screenings of your work for local communities to build trust and awareness.
Promote these events locally through social media and community boards.
A Tauranga videographer’s workshops led to several paid referrals from attendees impressed by their expertise.
10. Be Professional and Communicative
Clear, prompt communication and professional behaviour set you apart, especially in New Zealand’s tight-knit markets.
Yada’s built-in chat keeps client exchanges organised, private, and convenient, fostering trust and loyalty.
Reliability and professionalism often lead to glowing reviews and repeat bookings.