How to Stand Out From Other Brows & Lashes Specialists (Even in a Crowded Area)

Brows and lashes specialists across New Zealand face a competitive market where making your mark is essential to attract local clients. Whether you provide services in Auckland’s bustling beauty scene or in smaller towns like Tauranga, standing out can help grow your client base significantly. This guide shares 10 practical, Kiwi-tailored tips to help you shine in your field.

Here are some tips that you might find interesting:

1. Define Your Unique Service Offerings

Specialise in niche services such as brow lamination, microblading, or volume lash extensions to appeal to targeted clients.

For example, some Christchurch specialists build a strong following by focusing on natural, long-lasting lash lifts.

Weirdly enough, offering specific, well-marketed services sets you apart and appeals to clients looking for expertise.

2. Build a Mobile-Friendly Website

Create a beautiful, easy-to-navigate website showcasing your services, pricing, and customer reviews.

Include galleries with before-and-after photos that reflect New Zealand client styles and preferences.

Many people search and book beauty services on mobile devices, so seamless mobile experience is key.

3. List on Popular Local Platforms

Yada’s commission-free platform allows you to price competitively and communicate directly with clients.

Being visible on these trusted sites helps you attract clients actively searching for brows and lashes specialists.

4. Showcase Client Testimonials and Images

Encourage clients to leave reviews and share images of their brows and lashes after treatments.

Highlight testimonials from local clients in places like Wellington or Hamilton to boost your credibility.

Real testimonials build trust and help potential clients make confident choices.

5. Offer Complimentary Consultations

Provide free consultations to discuss client needs, treatment options, and aftercare.

This personalised approach is valued by Kiwi clients and helps build trust.

It also allows you to recommend the best service for each individual.

6. Engage with Local Beauty Communities

Participate in beauty events and collaborate with other local wellness practitioners.

Networking in communities across Auckland or Nelson will help you gain new referrals.

Yada’s platform also facilitates connecting with local clients seeking your expertise.

7. Be Transparent and Competitive Pricing

Clearly communicate your pricing structure, packages, and any relevant policies.

Yada’s fee-free setup supports honest pricing, allowing you to avoid markups.

Transparent pricing helps clients feel comfortable and encourages bookings.

8. Maintain a Consistent Social Media Presence

Share tutorials, client transformations, and beauty tips on Instagram and Facebook.

Engaging locally with community groups provides organic reach and builds trust.

Consistent posting keeps your brand top of mind among potential clients.

9. Use Flyers and Community Boards

Place flyers in popular cafes, gyms, and community centres, especially in smaller towns.

Physical flyers remain effective in reaching demographics less active online.

Keep flyers visually appealing with clear contact details and service highlights.

10. Follow Up to Build Client Relationships

Reach out after appointments to check satisfaction and offer maintenance advice.

Many specialists in Christchurch build repeat business through personalised follow-ups.

Thoughtful follow-ups encourage loyalty and boost referrals.