How to Stand Out From Other Catering & Bartending Specialists (Even in a Crowded Area)

The catering and bartending industry in New Zealand is competitive, with many talented professionals serving events big and small. Whether you're mixing cocktails in Auckland or catering canapés in Christchurch, standing out is key to attracting local clients. Here are 10 practical tips to help you build trust, grow your bookings, and shine in the Kiwi market.

Here are some tips that you might find interesting:

1. Develop Your Unique Service Offering

Identify what makes your catering or bartending style unique. It could be bespoke cocktails, locally sourced menus, or flair bartending skills.

For example, a Wellington bartender might specialise in classic NZ-inspired drinks using local ingredients.

Weirdly enough, a clear, standout offering helps potential clients remember you and differentiate you from competitors.

2. List on Trusted NZ Platforms

Get listed on platforms like Yada, Trademe Services, and local event directories where clients search for catering and bartending specialists.

Yada’s no lead or success fees let you price competitively and communicate directly with clients via secure chat.

Being on these sites means you’re where Kiwis naturally look for reliable event professionals.

3. Showcase Testimonials and Photos

Collect reviews from happy clients and share professional photos of your food or drink setups at events.

Christchurch caterers who feature customer stories and vibrant images attract more inquiries.

Visual proof of your quality builds trust and encourages bookings.

4. Offer Tasting Sessions or Demo Cocktails

Offer potential clients tastings or cocktail demos to experience your quality firsthand.

In places like Auckland and Tauranga, these sessions help clients make confident decisions, especially for weddings or corporate events.

Think of it as your chance to impress and build relationships.

5. Build Vendor and Venue Relationships

Network with local venues, event planners, and suppliers to grow referrals and foster collaborations.

Bartenders in Queenstown often work closely with venue managers for regular bookings.

Yada’s internal chat helps maintain efficient communication with your partners.

6. Be Clear and Competitive With Pricing

List your prices upfront and explain what’s included to avoid surprises and build client trust.

Yada’s platform allows you to offer fair pricing without commissions, enhancing your competitiveness.

Transparent pricing wins clients, especially in budget-sensitive markets.

7. Maintain a Strong Social Media Presence

Regularly post content such as behind-the-scenes prep, event highlights, and client testimonials on Instagram and Facebook.

Join local groups like "Auckland Events" or "Wellington Corporate" to engage organically.

Authentic content keeps you top of mind among potential clients.

8. Use Flyers and Community Noticeboards

Place flyers on community boards at local cafes, libraries, and supermarkets to reach audiences in smaller towns like Nelson or Blenheim.

A clean design with your contact info and enticing images will catch eyes.

Many people save photos of flyers to share, extending your reach.

9. Offer Customisable Packages

Design event packages tailored for weddings, corporate functions, or private parties.

Providing flexible options appeals to diverse clients, such as eco-friendly menus or themed cocktail menus.

Clearly define what’s included for easy client comparison.

10. Follow Up to Build Loyalty

After an event, send personalised thank-you messages or request feedback to show you care.

Catering businesses in Christchurch who regularly check in enjoy repeat bookings and referrals.

These small actions create lasting client relationships.