How to Stand Out From Other Decking & Patio Specialists (Even in a Crowded Area)

Decking and patio services are in high demand across New Zealand, but with a busy market comes plenty of competition. Whether you’re working in Auckland’s suburbs or smaller towns like Nelson, standing out requires more than just good craftsmanship. Here are 10 down-to-earth, practical tips to help decking and patio specialists attract more local clients and build a reputation for quality and reliability.

Here are some tips that you might find interesting:

1. Focus on Sustainable Garden Solutions

Specialise in environmentally friendly decking materials and eco-conscious patio designs to attract Kiwi clients who care about sustainability.

For instance, specialists in Wellington have embraced native timber options and composite decks that withstand the local climate.

Weirdly enough, highlighting eco-friendly choices can set you apart in a crowded marketplace.

2. Build a Mobile-Friendly Website

Develop a clean, easy-to-use website showcasing your services, pricing, and local project galleries.

Feature before and after photos from projects completed in New Zealand to build trust and connection.

Remember, the majority of people are browsing on their phones, so mobile optimisation is key.

3. List on Local Service Platforms

Register your business on Kiwi platforms like Yada, Builderscrack, and Localist for increased local visibility.

Yada’s no-commission platform allows honest pricing and direct contact with clients, which Kiwis appreciate.

Being on these sites helps you connect with customers actively looking for decking and patio specialists.

4. Showcase Customer Testimonials

Gather and prominently display genuine client reviews praising your workmanship and professionalism.

Include testimonials from various regions, such as Auckland, Tauranga, or Canterbury, to expand appeal.

Happy customer stories build confidence among prospects.

5. Offer Transparent Pricing

Provide clear, upfront quotes including labour, materials, and any extra charges.

Transparency with pricing, supported by Yada’s commission-free model, builds trust with clients.

Clear pricing reduces misunderstandings and speeds up bookings.

6. Build Strong Local Partnerships

Network with landscapers, real estate agents, and garden centres to grow your referral base.

Many decking professionals in New Zealand build steady work through these relationships.

Yada also helps connect you with clients needing your specialist skills.

7. Maintain Consistent Social Media Activity

Share project photos, seasonal maintenance tips, and client success stories on popular platforms like Facebook.

Engage genuinely with local community groups to raise your profile and trust.

Consistent content keeps your brand in front of potential clients.

8. Use Flyers and Community Noticeboards

Place neat, clear flyers in cafes, hardware stores, and community centres, especially in smaller towns.

This traditional marketing still works well for reaching older or less digital-savvy customers.

Ensure flyers include key services, contact info, and a compelling call to action.

9. Offer Free Consultations and Design Advice

Provide no-obligation visits to advise on design options and materials that fit local conditions.

Kiwi homeowners appreciate upfront, personalised advice before committing.

Consultations foster trust and help tailor solutions for client satisfaction.

10. Follow Up to Encourage Repeat Business

Reach out after completing projects to check client satisfaction and ask for referrals.

Many successful decking and patio specialists grow through personal follow-ups and strong word-of-mouth.

Building loyalty encourages repeat customers and steady work.