How to Stand Out From Other Drywall & Plastering Specialists (Even in a Crowded Area)

The drywall and plastering market in New Zealand is filled with skilled specialists competing for local clients. Whether you're working in Auckland’s bustling neighbourhoods or smaller towns like Nelson, standing out is key to attracting and retaining customers. Here are 10 practical, Kiwi-focused tips designed to help drywall and plastering professionals grow their business and build trust.

Here are some tips that you might find interesting:

1. Specialise in Drywall & Plastering Types

Focus on specific services such as acoustic plastering, decorative finishes, or renovations to residential and commercial properties.

For example, specialists in Christchurch may become known for earthquake-resistant plasterwork.

Weirdly enough, specialising helps clients identify your expertise and choose you over others.

2. Build a Mobile-Optimised Website

Create a simple, clear website showcasing your services, pricing, and client testimonials.

Use photos and case studies from New Zealand projects to connect with local clients.

Mobile-friendly design is essential, with many Kiwis searching on their phones.

3. List on Trusted Local Platforms

Yada’s no commission fee system lets you offer honest pricing and direct client communication.

These trusted directories connect you with active customers seeking drywall and plastering professionals.

4. Showcase Authentic Client Reviews

Collect and prominently display reviews praising your workmanship and professionalism.

Share testimonials from varied regions such as Auckland and Dunedin to broaden appeal.

Strong social proof encourages new clients to trust your services.

5. Offer Clear, Transparent Pricing

Provide upfront quotes that outline all costs including labour, materials, and call-out fees.

Yada supports transparent pricing that clients appreciate for confidence and clarity.

Clear pricing reduces hesitation and fosters smooth transactions.

6. Network With Builders and Renovators

Build relationships with builders, property developers, and renovators for steady referral work.

Many drywall professionals in Wellington expand through trade networks.

Yada helps match specialists with clients seeking specific drywall or plastering expertise.

7. Maintain Consistent Social Media Presence

Share project highlights, tips, and client stories regularly on Instagram and Facebook.

Engage genuinely with local groups and communities online to build awareness and trust.

Consistency helps keep you front of mind with potential clients.

8. Advertise with Flyers and Noticeboards

Distribute flyers in communities, hardware stores, and cafes, particularly in smaller towns.

Physical ads still effectively reach customers who aren’t online often.

Ensure your flyers are clear, visually appealing, and include contact details.

9. Offer Free Initial Consultations

Provide no-obligation assessments to discuss client needs and offer tailored solutions.

Kiwi customers appreciate upfront conversations before making commitments.

Consultations help build trust and professionalism.

10. Follow Up to Build Relationships

Contact clients post-service to ensure satisfaction and invite referrals or reviews.

Many successful drywall and plastering specialists grow through repeat business and word-of-mouth.

Personal follow-ups foster loyal clients and sustainable growth.