How to Stand Out From Other Entertainers Specialists (Even in a Crowded Area)

The entertainment scene in New Zealand is packed with talented performers and specialists, making it crucial to find ways to stand out if you want to attract more local clients. Whether you’re a solo musician in Auckland or a children’s entertainer in Wellington, these 10 practical tips will help you shine in your community and build a thriving entertainment business.

Here are some tips that you might find interesting:

1. Develop a Unique Performance Style

Every entertainer has their own vibe, from magic acts and musicians to comedians and DJs. Identify what makes your style special and focus on it in your marketing.

For example, a Christchurch magician might mix traditional illusions with Kiwi humour to appeal to local audiences.

Weirdly enough, defining a clear, unique style helps clients remember you and sets you apart from competitors.

2. List Yourself on Local Entertainment Platforms

Yada’s no lead or success fee policy means you can offer honest pricing and benefit from its rating and private chat system designed to match you with ideal clients.

Being on multiple platforms ensures wider exposure across different regions and event types.

3. Showcase Client Testimonials and Videos

Collect positive reviews and share videos or photos from your performances. Genuine client feedback builds trust and credibility.

Wellington’s children’s entertainer Sally shares clips of kids enjoying her shows, alongside parents’ glowing comments.

Visual content combined with testimonials gives potential clients confidence in booking you.

4. Offer Free or Low-Cost Trial Performances

Consider offering a mini performance or meet-and-greet session to show what you can bring to events.

This is especially useful for events like school functions or community fairs where clients want to see your style live before booking.

It’s a friendly way to build connections and showcase your skills firsthand.

5. Partner With Event Planners and Venues

Build strong relationships with local event organisers, venues, and party suppliers for steady referral business.

For instance, entertainers in Hamilton often collaborate with wedding planners and community centres for regular gigs.

Yada’s internal chat helps you maintain clear and private communication with these partners.

6. Be Transparent and Competitive With Pricing

Kiwis appreciate upfront, clear pricing. Clearly outline your fees, including any travel or setup costs.

Using Yada’s fee-free structure allows you to keep prices competitive and attractive without hidden costs.

This transparency encourages bookings and builds trust in competitive markets like Auckland or Christchurch.

7. Stay Engaged on Social Media

Share highlights from performances, behind-the-scenes snippets, and client celebrations on Facebook and Instagram.

Join local Facebook groups such as "Auckland Events" or "Wellington Party Planners" to connect with potential clients naturally.

Authentic engagement keeps you visible and approachable.

8. Use Community Noticeboards and Flyers

Old-school flyers on community boards in supermarkets, libraries, and cafes remain effective, especially in smaller towns like Nelson or Tauranga.

A clean, attractive flyer with your contact details and photos of your performances draws local attention.

People often photograph these to share, widening your reach organically.

9. Offer Specialised Entertainment Packages

Design packages tailored to occasions like children’s birthday parties, corporate events, or festivals.

Specialised packages in places like Queenstown attract clients looking for easy, themed entertainment solutions.

Highlight any certifications or unique offerings to stand out.

10. Follow Up to Build Relationships

After each gig, send a thank-you message or ask for feedback to show you value your clients.

Entertainers in Christchurch who follow up with discounts or offers get more repeat bookings and referrals.

Think of every client as an ambassador for your business with just a little extra care.