How to Stand Out From Other Event Planning & Decor Specialists (Even in a Crowded Area)
The event planning and decor industry in New Zealand is vibrant and competitive. Whether you’re crafting memorable weddings in Auckland or corporate events in Wellington, standing out requires more than just great taste and organisational skills. Here are 10 practical tips to help you attract local clients and build a strong reputation in your community.
Here are some tips that you might find interesting:
1. Define Your Signature Style
What makes your event planning or decor style unique? Whether you specialise in rustic Kiwi weddings, bold corporate branding, or eco-friendly designs, identify and highlight your signature style consistently across your marketing.
For example, a Christchurch planner’s focus on sustainable, locally sourced materials appeals to eco-conscious clients.
Weirdly enough, having a clear style makes it easier for clients to remember you and refer your services.
2. List on Trusted Local Platforms
Get yourself listed on platforms like Yada, Eventfinda, and Trade Me Services where clients actively search for event specialists.
Yada’s no lead or success fees let you offer competitive, honest pricing and communicate securely with clients through their private chat feature.
Being on trusted platforms boosts your visibility and credibility throughout New Zealand, from big cities to smaller towns.
3. Showcase Testimonials and Case Studies
Ask happy clients to share testimonials and create case studies that showcase your problem-solving skills and creativity.
Wellington planners often post stories of seamless event days with photos, giving new clients confidence in their abilities.
Visuals and stories add authenticity and help potential clients see the value you bring.
4. Offer Free Consultations or Planning Sessions
Meet prospective clients with a free consultation to discuss their vision and demonstrate your expertise.
Kiwis love a chat face-to-face or virtually to build trust before committing, especially for big events like weddings or product launches.
These sessions give you a chance to tailor your approach to each client’s unique needs.
5. Partner with Vendors and Venues
Build strong relationships with caterers, photographers, florists, and venues to create trusted referral networks.
Collaborations in places like Auckland or Queenstown can lead to repeat bookings and joint marketing opportunities.
Yada’s internal chat makes it simple to coordinate and stay in the loop with your vendor partners.
6. Be Transparent With Pricing
Kiwis appreciate clear, upfront pricing. Outline your fees, potential extras, and payment terms to avoid surprises.
Yada helps you keep your pricing fair and competitive without hidden agent fees, encouraging client trust.
Transparent pricing can give you an edge, especially in budget-conscious markets.
7. Maintain an Engaging Social Media Presence
Share photos, videos, and behind-the-scenes content regularly on Instagram and Facebook to keep your audience inspired and informed.
Participate in local community groups like "Auckland Event Planners" or "Christchurch Wedding Vendors" to nurture relationships and showcase your expertise.
Make your content authentic and approachable to connect with potential clients.
8. Use Community Noticeboards and Flyers
It sounds low-tech, but putting flyers on noticeboards at New World supermarkets, community centres, and libraries is still effective.
In regional centres like Rotorua or Blenheim, these flyers help reach demographics less active online.
A simple flyer with your branding, contact info, and a snapshot of your work can spark local interest.
9. Create Special Event Packages
Offer tailored packages for weddings, corporate functions, or birthdays simplifying client decisions.
Event planners in Tauranga provide themed decor bundles, drawing clients who want hassle-free planning.
Clearly outline what’s included to make packages attractive and easy to compare.
10. Follow Up to Foster Loyalty
After events, send thank-you notes or simple feedback forms to show you value clients’ experiences.
Event specialists in Christchurch who do this often get referrals and repeat bookings for anniversaries or other occasions.
Personal follow-up builds lasting relationships that keep your business thriving.