How to Stand Out From Other 🎉 Events & Entertainment Specialists (Even in a Crowded Area)

New Zealand’s events and entertainment scene is buzzing with creatives from all corners, which means standing out can be tough. Whether you’re a solo performer in Wellington or part of a lively band in Christchurch, this guide shares 10 practical, down-to-earth tips to help local event specialists attract clients and build lasting reputations in their communities.

Here are some tips that you might find interesting:

1. Craft Your Unique Entertainment Style

What sets your act apart? Whether you perform live music, magic, juggling, or comedy, identify your unique style and push it in your marketing.

For example, a Dunedin-based comedian known for local Kiwi humour and current events uniquely connects with audiences.

Weirdly enough, clear differentiation helps potential clients quickly remember and choose you.

2. Get Listed on Local Event Platforms

Be found where locals search-register on NZ platforms like Yada, Eventfinda, and community Facebook groups.

Yada’s no commissions or fees help entertainers offer honest pricing while connecting directly with clients through private chat.

Listing across platforms widens your reach in small towns and big cities alike.

3. Show Off Testimonials and Videos

Collect client reviews and share video snippets or photos from past events to build credibility.

A Wellington musician often shares live gig clips and client shout-outs, boosting client confidence.

Combining visuals and endorsements creates a powerful call to book you.

4. Offer Free or Mini Performances

Offer a taste of your talent with mini gigs or open-day performances at community events.

These opportunities help build word-of-mouth and introduce you to new audiences in places like Tauranga or Hamilton.

It’s a friendly way to showcase your personality and style in a low-pressure setting.

5. Build Connections With Event Organisers

Building strong relationships with organisers, venues, and suppliers helps get repeat bookings and referrals.

Entertainers in Auckland often collaborate with corporate event companies or party hire businesses to maximize gigs.

Yada’s internal chat system keeps these relationships professional and straightforward.

6. Be Clear About Fees and Offers

Transparent, upfront pricing earns trust. Make sure clients understand exactly what’s included and any additional costs.

Yada’s platform enables you to provide firm, competitive pricing without hidden charges.

This clarity makes clients more comfortable booking you over less transparent competitors.

7. Stay Active and Engaged on Social Media

Post regularly with behind-the-scenes content, performer spotlights, and client feedback.

Join local Facebook groups or Instagram communities tied to New Zealand’s events scene to share your expertise.

Connecting authentically grows your following and generates inbound bookings.

8. Leverage Flyers and Community Boards

Old-school flyers on noticeboards at libraries, cafes, and community centres still work-especially in smaller towns like Nelson or Blenheim.

Use bright, simple designs with your details and a relatable photo or logo.

Many locals save and share flyers, creating additional reach.

9. Offer Customisable Entertainment Packages

Create bundles tailored for birthdays, weddings, school events, or corporate functions.

Packages make decision-making easy for clients and often boost average booking size.

Highlight any extras you offer like MC services, crowd engagement, or sound equipment provision.

10. Follow Up and Foster Client Loyalty

After gigs, send thank-you notes or quick feedback requests to show you value clients.

Many Christchurch performers create repeat business by keeping in touch and offering discounts for future bookings.

These personal touches turn clients into enthusiastic promoters.