How to Stand Out From Other Hairdressers / Stylists Specialists (Even in a Crowded Area)

The hairdressing and styling scene in New Zealand is full of talented professionals offering a variety of styles and services. Whether you work in Auckland’s busy salons or run a boutique studio in a smaller town like Rotorua, standing out is key to attracting more local clients. This guide provides 10 practical, Kiwi-flavoured tips to help you grow your clientele and build a standout reputation.

Here are some tips that you might find interesting:

1. Define Your Unique Styling Niche

Focus on a particular style or service that sets you apart, such as bridal hair, natural hair care, or contemporary cuts.

For instance, stylists in Wellington might specialise in eco-friendly hair treatments popular among locals.

Weirdly enough, a clear niche helps clients identify and remember your brand.

2. Create a Mobile-Optimised Portfolio Website

Build a professional website showcasing your portfolio, services, pricing, and testimonials.

Feature photos of your work reflecting New Zealand styles and trends.

Make sure your site loads quickly and looks great on mobiles, as many clients search on their phones.

3. List on Trusted Local Platforms

Yada’s commission-free approach lets you price competitively and communicate directly with clients.

Being on these platforms increases your visibility where locals are already searching.

4. Collect and Display Client Testimonials

Ask happy clients to leave reviews and share their styling success stories.

Highlight testimonials from clients in Wellington, Christchurch, or smaller communities for local trust.

Social proof is essential in the beauty industry to attract new clients.

5. Offer Free Consultations or Styling Trials

Provide a free initial consult or trial styling session to showcase your skills and understand client needs.

Many Kiwis prefer this before committing to a full service or package.

It also builds rapport and personalises client experience.

6. Engage with Local Events and Communities

Participate in fashion shows, charity events, and local markets in your area.

Networking in places like Auckland and Tauranga opens doors to referrals and collaborations.

Yada can also help you connect with clients seeking your specific styling expertise.

7. Be Transparent with Pricing

Clearly communicate your pricing, packages, and booking policies.

Yada’s platform allows honest, fee-free pricing, making it easier for clients to understand costs.

Transparency builds client trust and smooths the booking process.

8. Maintain a Consistent Social Media Presence

Post styling tips, before-and-after photos, and client stories regularly.

Join local style and community groups to engage authentically.

Consistency helps you stay top of mind and build community trust.

9. Use Flyers and Local Noticeboards

Advertise your services on community noticeboards, in cafes, and salons, especially in suburban areas.

Physical flyers can effectively reach clients less active online, particularly in smaller towns.

Design simple, eye-catching flyers with clear contact information.

10. Follow Up to Encourage Loyalty

Reach out to clients after services to check satisfaction and discuss future bookings.

Many successful NZ hairdressers maintain strong client bases through personalised follow-ups.

Consistent communication fosters loyalty and generates referrals.