How to Stand Out From Other Makeup Artist Specialists (Even in a Crowded Area)

New Zealand’s makeup artist scene is buzzing with professionals offering a diverse range of styles and services. Whether you’re working in Auckland’s busy beauty districts or offering bridal makeup in smaller towns like Nelson, making yourself stand out is crucial to attracting local clients. Here are 10 practical, Kiwi-focused tips to help you build a thriving makeup artistry business.

Here are some tips that you might find interesting:

1. Define Your Signature Style

Identify the makeup looks or specialities that set you apart-be it natural bridal makeup, glam event styling, or creative editorial looks.

For example, some Wellington artists are known for their impeccable work with indigenous-inspired bridal looks.

Weirdly enough, having a recognisable style helps clients connect with you and builds a loyal following.

2. Create a Mobile-Friendly Portfolio Website

Showcase your best work, client testimonials, and detailed service offerings on a website optimised for mobile browsing.

Include high-quality photos and videos featuring local clients and events to reinforce your credibility.

Since many clients search on smartphones, a seamless mobile experience is vital.

3. List Yourself on Local Platforms

Yada’s commission-free system lets you keep competitive pricing while communicating privately with clients.

Being on these platforms helps locals find you easily when searching for makeup artists.

4. Showcase Client Testimonials and Photos

Encourage satisfied clients to share their experiences and photos of their looks.

Sharing testimonials from real New Zealand clients builds trust and authenticity.

Social proof is crucial in the beauty industry to attract new bookings.

5. Offer Free Consultations or Trials

Provide no-charge consultations or trial makeup sessions for prospective clients.

This allows clients to experience your style before committing, which is valued in New Zealand.

Consultations also help build rapport and tailor looks to individual preferences.

6. Engage in Local Beauty and Fashion Communities

Participate in local fashion shows, beauty expos, and community wellness events.

Networking in Wellington or Auckland’s vibrant creative scenes encourages referrals.

Yada’s platform can also connect you with clients needing your specific skills.

7. Be Transparent and Competitive With Pricing

Clearly list your prices and services to set client expectations.

Yada’s fee-free model allows honest pricing, helping you remain competitive.

Transparency builds trust and decreases booking hesitancy.

8. Maintain a Strong Social Media Presence

Post regular content with makeup tips, behind-the-scenes shots, and client transformations on Instagram and Facebook.

Engage with local groups and beauty forums to grow your network authentically.

Consistency nurtures follower loyalty and broadens client reach.

9. Use Flyers and Community Noticeboards

Place attractive flyers in cafes, salons, and libraries, especially in smaller towns like Blenheim.

Physical advertising still works well for reaching clients who prefer offline channels.

Keep flyers professional, simple, and include all necessary contact details.

10. Follow Up and Build Client Loyalty

Reach out to clients after appointments to thank them and discuss future bookings.

Many successful NZ makeup artists see repeat business through personalised follow-ups.

This attention to detail fosters long-term client relationships and referrals.