How to Stand Out From Other Manicure & Pedicure Specialists (Even in a Crowded Area)

New Zealand's beauty and wellness industry has a vibrant community of manicure and pedicure specialists all offering unique styles and services. Whether you are working in Auckland’s busy salons or running a boutique studio in smaller towns like Rotorua, standing out helps you attract and retain more local clients. Here are 10 practical, Kiwi-focused tips to help you build a flourishing manicure and pedicure business.

Here are some tips that you might find interesting:

1. Specialise in Unique Nail Art Techniques

Focus on niche nail art styles or techniques such as gel nails, natural manicures, or Maori-inspired designs.

Some Auckland specialists have carved niches by offering custom designs reflecting local tastes and culture.

Weirdly enough, having a distinctive style helps clients find you and remember your brand.

2. Create a Clean, Mobile-Optimised Website

Showcase your services, pricing, and an updated portfolio on a website that loads fast on phones.

Include testimonials and real client photos, which are especially compelling for beauty services.

Many Kiwis book beauty services on mobile, so smooth navigation is essential.

3. List Your Services on Local Platforms

Use popular New Zealand platforms like Yada, Bookme, and local beauty directories to reach more customers.

Yada’s no lead or success fees enable competitive pricing while offering a private chat to connect easily with clients.

Presence on these platforms widens your visibility across different NZ communities.

4. Showcase Client Testimonials and Photos

Encourage customers to share feedback and photos of their manicures or pedicures.

Highlight reviews from local clients in regions like Tauranga or Christchurch to enhance trust.

Visual proof of your work is especially influential in beauty services.

5. Offer Complimentary First-Time Sessions

Provide first-time clients with free or discounted sessions to experience your service.

This Kiwi-friendly approach lowers barriers and builds rapport.

It also allows you to customise packages and upsell based on their preferences.

6. Engage in Local Community Events

Participate in or sponsor local events and markets to raise brand awareness.

Networking in cities and towns like Nelson or Queenstown creates valuable word-of-mouth.

Yada’s platform also connects you with clients looking for trusted beauty specialists.

7. Be Transparent and Competitive With Pricing

Clearly display your rates and policies to build client trust and avoid surprises.

Yada’s commission-free structure lets you offer competitive and honest pricing directly.

Clear pricing improves booking confidence and client satisfaction.

8. Maintain an Active Social Media Presence

Post nail care tips, images of your work, and client testimonials on Instagram and Facebook.

Engage in local groups to share advice without being pushy.

Consistent, helpful content nurtures trust and your local reputation.

9. Use Flyers and Community Boards

Advertise on local noticeboards, cafes, and libraries especially in smaller towns or suburbs.

Physical flyers still reach potential clients who prefer offline channels.

Design flyers to be simple, eye-catching, and informative.

10. Follow Up to Build Client Loyalty

Reach out to clients after appointments to ensure satisfaction and encourage repeat visits.

Many NZ beauty professionals secure loyal clientele through thoughtful follow-ups.

Personal touches foster ongoing relationships and referrals.