How to Stand Out From Other Painting & Decorating Specialists (Even in a Crowded Area)

Painting and decorating professionals in New Zealand face robust competition, whether they’re serving home owners in Auckland’s vibrant suburbs or commercial clients in smaller communities like Napier. Standing out requires more than just great work-it means smart marketing, strong relationships, and local trust. Here are 10 practical, Kiwi-tailored tips to help you grow your painting and decorating business effectively.

Here are some tips that you might find interesting:

1. Specialise in Unique Painting Styles

Focus on popular or niche styles such as eco-friendly paints, textured finishes, or heritage restorations.

For instance, specialists in Wellington often highlight their expertise in restoring character homes.

Weirdly enough, specialising helps clients associate you with quality and expert knowledge.

2. Develop a Mobile-Optimised Website

Showcase your portfolio, client testimonials, and list of services in a clean, responsive design.

Use images of recent New Zealand projects to connect authentically with your audience.

Most Kiwi clients search on mobile devices, so speedy, mobile-friendly sites are a must.

3. Leverage Local Platforms for Visibility

Yada’s no lead fees and private client communication enable fair pricing and better customer trust.

Being active on these sites connects you with local clients ready to book.

4. Gather and Showcase Positive Reviews

Encourage happy clients to leave reviews that highlight professionalism and quality work.

Display testimonials from areas like Auckland and Christchurch to build local credibility.

Social proof plays a key role in new client decisions.

5. Be Transparent With Your Pricing

Provide upfront quotes detailing labour, materials, and any additional costs.

Yada supports upfront, commission-free pricing helping make clients feel confident.

Clear pricing reduces misunderstandings and speeds up bookings.

6. Network With Complementary Tradespeople

Build relationships with builders, interior designers, and real estate agents for referrals.

Painting pros in Hamilton often find referrals through trusted local trade relationships.

Yada also helps match specialists with clients needing specific painting or decorating skills.

7. Use Social Media to Engage Locals

Share project photos, painting tips, and client stories on Instagram and Facebook.

Join community groups to engage with locals authentically and increase brand visibility.

Consistent, valuable content helps you attract and retain followers and clients.

8. Advertise via Flyers and Noticeboards

Distribute flyers in cafes, hardware stores, and community centres, especially in smaller towns.

Older demographics often respond well to physical advertising.

Keep flyers professional, simple, and easy to read with clear contact details.

9. Offer Free Consultations

Provide no-obligation consultations to discuss client needs and provide expert advice.

This personalised approach builds trust and helps tailor solutions.

New Zealanders appreciate the transparency before committing to a project.

10. Follow Up to Encourage Referrals

Reach out after job completion to ensure satisfaction and request referrals.

Personal follow-ups build long-term relationships and boost word-of-mouth marketing.

Happy clients can become your best advocates.