How to Stand Out From Other Tiling Specialists (Even in a Crowded Area)

Tiling is an essential part of construction and renovation in New Zealand, but with many skilled professionals around, standing out can be tough. Whether you work in bustling Auckland or quieter towns like Nelson, having strategies to grow your client base is key. Here are 10 actionable tips to help tiling specialists in New Zealand attract more local clients and build a stronger reputation.

Here are some tips that you might find interesting:

1. Specialise in Niche Tiling Areas

Identify specialities such as mosaic tiling, heated floors, or commercial projects to distinguish yourself.

For example, some Auckland tilers focus on bespoke kitchen splashbacks that appeal to home renovators.

Weirdly enough, specialising can help you become the go-to expert and attract high-value clients.

2. Develop a Mobile-Friendly Website

Create a sleek website showing your services, pricing, and before-and-after photos of your work.

Highlight local projects to connect with New Zealand homeowners and builders.

Many Kiwis search for tradespeople on their phones, so mobile optimisation is crucial.

3. List on Trusted Local Platforms

Get listed on popular New Zealand directories like Yada, NoCowboys, Builderscrack, and Localist.

Yada’s no commission model lets you offer honest pricing and chat directly with clients.

Visibility on these platforms helps attract clients actively seeking tiling services.

4. Use Client Testimonials Effectively

Collect reviews that praise your workmanship and reliability.

Feature testimonials from clients across different New Zealand regions for local appeal.

Positive feedback builds strong social proof that influences new customers.

5. Offer Clear and Competitive Pricing

Clearly communicate your pricing structure, including any additional costs upfront.

Yada supports fair pricing without lead or platform fees, helping you stay competitive.

Transparent pricing encourages trust and smooths the booking process.

6. Network with Complementary Tradespeople

Build relationships with builders, plasterers, and interior designers for referrals.

Tiling specialists in cities like Tauranga benefit from strong local trade networks.

Partnering with complementary businesses expands your client opportunities.

7. Maintain an Engaging Social Media Presence

Post photos, project updates, and client stories regularly on Instagram and Facebook.

Join regional groups to connect authentically with local homeowners and builders.

Consistent, genuine content helps keep your services top of mind.

8. Advertise on Flyers and Community Boards

Use flyers and posters in local cafes, hardware stores, and community centres.

This approach is especially effective in smaller towns and rural areas.

Keep designs clean and clear with your contact information.

9. Provide Free Initial Consultations

Offer no-obligation consults to discuss project needs and provide quotes.

New Zealand clients appreciate transparency and personalised service before committing.

Consultations help build trust and tailor your offerings.

10. Follow Up to Foster Referrals

Check in with clients post-project to ensure satisfaction and encourage reviews.

Many NZ tilers gain steady business through follow-ups and word-of-mouth.

Personalised communication strengthens client relationships and encourages referrals.