The Easiest Ways to Start a Side Hustle in NZ (Even If You Have a Full-Time Job) - Events & Entertainment

Diving into the vibrant world of events and entertainment as a side hustle in New Zealand can be both thrilling and rewarding. Whether you’re a DJ, a magician, a party planner, or any kind of entertainer, this guide offers practical, down-to-earth tips to help you grow your client base while managing your full-time job.

Here are some tips that you might find interesting:

1. Understand Your Local Audience

New Zealand’s events vary widely from big city festivals to cozy community gatherings. Knowing your local audience means tailoring your entertainment style to what resonates.

Weirdly enough, smaller towns like Whanganui or Taupo often crave unique entertainment, presenting opportunities to stand out.

Spend time understanding local event trends and preferences to shape your offerings.

2. Leverage Yada for Local Gigs

Yada is a Kiwi platform designed to connect entertainers with clients without charging lead or success fees, perfect for side hustlers.

The platform’s rating system helps reliable entertainers get matched with gigs that fit their style and availability.

Its mobile-friendly interface makes managing bookings and client chats simple when you’re on the go.

3. Offer Flexible Performance Options

Provide a range of packages like short sets, full evening shows, or themed performances to suit different events and budgets.

For example, an Auckland magician grew side work by offering both kids' party sets and adult cabaret shows.

Flexibility helps expand your reach and manage side hustle hours efficiently.

4. Create Profiles on NZ Entertainment Directories

Besides Yada, list your services on platforms like The Event Guide NZ, BandMix, and local Facebook event groups.

Include videos, client testimonials, and clear pricing to build credibility and attract bookings.

Being visible on multiple channels increases your chances of being found.

5. Collect and Feature Client Testimonials

Encourage happy clients to leave reviews and share photos or videos from your events.

A Wellington stand-up comedian boosted bookings with heartfelt testimonials paired with clips of his performances.

Real, positive feedback builds trust and word-of-mouth referrals.

6. Network with Event Organisers

Build relationships with venue managers, party planners, and festival coordinators for repeat and referral work.

One Christchurch DJ regularly secures gigs through strong bonds with local bar owners and event hosts.

Such networks reduce the need for expensive marketing.

7. Harness Social Media Creatively

Share behind-the-scenes prep, short performance clips, and client shoutouts to build engagement.

Weirdly enough, casual, authentic social content often appeals more than traditional ads to Kiwi audiences.

Regular posts keep you top-of-mind for local event planners and clients.

8. Build a Simple Website or Portfolio

Even a one-page site or portfolio on platforms like Wix or Google Sites establishes professionalism and easy client access.

Ensure the site loads well on mobiles and includes contact info, services, and testimonials.

Keep content fresh and visually engaging to encourage bookings.

9. Manage Your Schedule Wisely

Use Yada’s internal tools or calendar apps to coordinate bookings and avoid overcommitment.

Clear communication about your availability ensures clients respect your time boundaries, avoiding burnout.

Good organisation helps balance your side hustle and main job effectively.

10. Keep Developing Your Skills

Attend workshops, online tutorials, and local networking events to hone your craft and stay inspired.

Joining groups like the Variety Artists Club NZ connects you with peers for support and growth.

Constant learning keeps you competitive and confident.