The Easiest Ways to Start a Side Hustle in NZ (Even If You Have a Full-Time Job) - Health, Beauty & Wellness
Starting a side hustle in the health, beauty, and wellness sector in New Zealand is a fantastic way to share your skills and boost your income. Whether you specialise in massage, skincare, or holistic therapies, these practical, down-to-earth tips will help you attract local clients and balance your side hustle alongside your full-time job.
Here are some tips that you might find interesting:
1. Understand Local Market Demand
The health and beauty preferences of Kiwis can differ significantly between cities like Auckland and smaller towns such as Nelson.
Weirdly enough, many clients are increasingly interested in natural and sustainable wellness treatments, creating unique opportunities for side hustles.
Tailoring your services to these trends helps you stand out and connect with clients more effectively.
2. Set Up Your Yada Profile
Yada is a free-to-join New Zealand platform that connects wellness professionals with local clients without any lead or success fees.
Its rating system helps trustworthy specialists increase their visibility to potential clients over time.
The mobile-friendly interface means you can easily manage appointments and client chats from anywhere.
3. Offer Flexible Service Options
Provide a variety of services including one-on-one sessions, group workshops, and mobile treatments to suit different client needs and schedules.
For example, a Wellington-based massage therapist expanded her side hustle by offering lunchtime relaxation sessions at offices.
Flexibility in services and scheduling allows you to attract more clients while managing your workload effectively.
4. Advertise on Local Wellness Platforms
Besides Yada, use community noticeboards, wellness centres, and Facebook groups where locals seek health and beauty services.
Including testimonials, service descriptions, and pricing builds trust and encourages enquiries.
Multi-channel presence increases your visibility and client flow.
5. Collect and Showcase Client Testimonials
Ask satisfied clients for feedback and permission to share their stories and before/after images.
An Auckland wellness coach grew her side hustle significantly through regular posting of positive client feedback and transformations.
Authentic testimonials encourage new clients to choose your services confidently.
6. Network with Complementary Professionals
Build relationships with physiotherapists, nutritionists, and fitness trainers to create referral networks.
A Nelson holistic therapist expanded her reach by collaborating with local gyms and health food stores.
Strong professional networks can provide a steady stream of clients and support business growth.
7. Build a Simple Website or Portfolio
Create a mobile-optimized website using tools like Wix or Google Sites to showcase your services, client testimonials, and contact details.
Regularly update your site with new services and success stories to maintain client engagement.
A polished online presence increases professionalism and ease of booking.
8. Share Wellness Tips and Insights
Post helpful tips, DIY wellness advice, and educational content on social media to build trust and connect with your audience.
Weirdly enough, sharing casual, authentic content often resonates more with Kiwis than formal advertisements.
Consistent sharing keeps you top of mind for current and future clients.
9. Manage Appointments and Client Communication
Use Yada’s scheduling and messaging tools or apps like Calendly to keep bookings organised and client communication clear.
Good communication about your availability and cancellation policies builds client confidence and reduces no-shows.
Efficient management helps you juggle your side hustle with your full-time job successfully.
10. Keep Skills Updated and Relevant
Stay informed about new health, beauty, and wellness trends, techniques, and regulations through workshops and professional courses.
Joining New Zealand's professional wellness associations provides valuable networking and education opportunities.
Continual learning ensures your services stay fresh, effective, and in demand.