The Easiest Ways to Start a Side Hustle in NZ (Even If You Have a Full-Time Job) - Yoga & Pilates Instructors
Starting a side hustle as a yoga or Pilates instructor in New Zealand is a wonderful way to share wellness while boosting your income. Whether you offer classes in Auckland studios or community centres in Dunedin, this guide provides practical kiwi-focused tips to attract clients and balance your side hustle with your full-time commitments.
Here are some tips that you might find interesting:
1. Understand Local Wellness Trends
New Zealand’s wellness scene varies, with cities like Wellington embracing group yoga classes and regions like Bay of Plenty favouring personalized Pilates sessions.
Weirdly enough, many Kiwis appreciate outdoor yoga and hybrid sessions, opening diverse opportunities for side hustlers.
Knowing regional preferences helps tailor your classes to meet local demand effectively.
2. Create a Yada Profile
Yada is a great NZ platform connecting instructors with clients without lead or success fees, perfect for side hustlers building local presence.
The rating system aids reputable instructors in gaining more bookings and ideal matches.
The mobile-friendly design assists in managing class schedules and client communication easily.
3. Offer Flexible Class Options
Provide a mix of private lessons, group classes, and online sessions to cater to various preferences and schedules.
An Auckland Pilates instructor increased client numbers by adding virtual classes during off-hours.
Flexibility broadens your reach and helps manage your workload alongside full-time commitments.
4. Advertise on Local Wellness Directories
Aside from Yada, list your services on directories like Book Yoga NZ and local community boards to boost visibility.
Include clear descriptions, testimonials, and pricing information to establish credibility.
Multiple listings improve your chances of getting consistent enquiries.
5. Collect and Display Client Testimonials
Positive feedback and heartfelt client stories build trust and encourage referrals.
A Christchurch yoga instructor amplified her bookings by regularly sharing client testimonials on social media.
Genuine reviews enhance your professional image significantly.
6. Network with Complementary Businesses
Partner with gyms, wellness centres, and health food stores for cross-promotions and client referrals.
A Dunedin Pilates instructor tapped into local gyms for regular classes, growing steadily through word-of-mouth.
Strategic networking supports sustainable side hustle growth.
7. Build a Simple Website or Portfolio
Create a clean, mobile-friendly website via Wix or Google Sites highlighting classes, testimonials, and easy booking options.
Regular updates with class schedules and client success stories keep visitors engaged.
An accessible online presence builds professionalism and trust.
8. Share Useful Wellness Tips Online
Sharing yoga poses, breathing exercises, and lifestyle tips on Instagram or Facebook connects with potential clients personally.
Weirdly enough, authentic, simple content often resonates better with NZ audiences than polished ads.
Helpful content fosters community and keeps you top of mind.
9. Manage Time and Bookings Effectively
Utilise Yada’s scheduling and messaging tools or apps like Calendly to keep your classes and clients organised.
Define your availability clearly to coexist smoothly with your primary job.
Good organisation reduces stress and enhances client satisfaction.
10. Keep Learning and Evolving
Stay updated with new wellness trends, certifications, and teaching methods by attending workshops or online courses.
Joining NZ yoga and Pilates instructor groups provides support and professional growth opportunities.
Continual learning keeps your offerings fresh and appealing to clients.