The Ultimate ‘Set and Forget’ Marketing Plan for Local Brows & Lashes Specialists in NZ

Brows and lashes specialists in New Zealand help clients look and feel their best, but marketing services consistently can be challenging. With the right ‘set and forget’ marketing strategies, you can build a steady flow of local clients that keeps your business thriving with minimal ongoing effort. Here are 10 practical tips designed for Kiwi professionals.

Here are some tips that you might find interesting:

1. Optimize Your Google Business Profile

Google Business Profile is a free and essential tool for making your brow and lash services easy to find locally.

Fill your profile with professional photos, detailed service descriptions, opening hours, and accurate contact info.

A Christchurch lash artist increased bookings significantly after enhancing her Google Business profile.

2. Engage in Local Beauty-Focused Facebook Groups

Join community groups like ‘Auckland Beauty Lovers’ or ‘Wellington Glam Squad’ where clients ask for recommendations.

Share helpful advice, before/after photos, and gentle nudges towards your services without pushing sales.

A Wellington brow specialist grew her client list steadily through authentic group participation.

3. List on Popular NZ Beauty Directories

Update listings regularly and respond quickly to inquiries to maximise bookings.

An Auckland technician found consistent new clients through these platforms.

4. Use Yada to Connect with Clients

Yada connects brow and lash specialists directly with local clients, with no lead or success fees.

Respond promptly to job requests through Yada’s mobile-friendly app to secure appointments.

Yada’s private chat system ensures smooth communication and client confidence.

5. Showcase Client Testimonials and Portfolios

Feature glowing testimonials and photos of your best work on your website and social channels.

A Tauranga specialist credits testimonials for attracting hesitant clients.

Authentic client stories build trust and encourage bookings.

6. Share Brow and Lash Care Tips

Post simple, useful tips on aftercare and maintenance to educate and engage your audience.

An Auckland artist grew engagement and client bookings by sharing approachable care advice.

Think of this as an ongoing conversation with your followers.

7. Build Partnerships with Local Salons

Connect with hairdressers, nail salons, and spas for mutual client referrals.

A Christchurch specialist expanded her reach through partnerships with complementary beauty businesses.

Collaborations help create steady appointment bookings.

8. Offer Free Consultations or Trials

Provide free consults or trial services to new clients to showcase your skills and build rapport.

A Wellington brow artist saw increased bookings after offering no-obligation consultations.

This approach reduces client hesitation and establishes trust.

9. Create a Client Referral Program

Reward clients who bring referrals with discounts or freebies to incentivize word-of-mouth.

A Tauranga specialist nearly doubled her client base through a referral scheme.

Referrals work brilliantly in New Zealand’s tight-knit communities.

10. Develop a Mobile-Friendly Website

Build a responsive, easy-to-navigate website highlighting your services, testimonials, and booking options.

Most Kiwis search on mobile, so mobile optimisation is key to capturing enquiries.

An Auckland lash artist credits her mobile-friendly website for expanded client reach.