The Ultimate ‘Set and Forget’ Marketing Plan for Local Catering & Bartending Specialists in NZ

Running a catering or bartending business in New Zealand is all about delivering unforgettable experiences and delicious food and drinks. But finding a steady stream of local clients without the constant marketing hustle can feel like a juggling act. This guide shares 10 practical, set-and-forget marketing tips tailored specifically for Kiwi catering and bartending professionals.

Here are some tips that you might find interesting:

1. List Your Business on NZ Directories

Start by getting your catering or bartending services listed on popular New Zealand platforms like Neighbourly, TradeMe Services, and specialised event directories. These sites are often the first place local clients look for trusted suppliers.

For example, a Wellington caterer increased bookings after creating a detailed profile on Neighbourly, showcasing menus and client testimonials.

Ensure your listing includes appetising photos, clear service descriptions, and up-to-date contact details.

2. Join Local Community Groups

Facebook groups centred around your region, such as ‘Auckland Party Planners’ or ‘Christchurch Food Lovers’, are buzzing with event organisers looking for catering and bartending recommendations.

Instead of hard selling, participate by sharing tips, answering queries, or offering advice on menu planning or drink selections. This builds trust and positions you as a helpful expert.

A Christchurch bartender shared that her active presence in these groups led to a rise in private party bookings.

3. Leverage Yada for Direct Jobs

Yada connects clients and catering or bartending specialists directly, with no lead or success fees. This means you keep what you earn without extra costs.

Imagine a last-minute request in Dunedin for cocktail catering-you respond quickly via Yada’s mobile-friendly app, securing the booking effortlessly.

Yada’s internal chat function allows easy communication, helping clear up details and build client confidence.

4. Collect and Showcase Happy Client Testimonials

In New Zealand, word-of-mouth and online reviews carry huge weight. After your gigs, kindly ask clients to share their experiences which you can feature on your website or social media.

An Auckland caterer boosted enquiries by sharing photos and testimonials of successful events she catered.

Authentic reviews ease client nerves and attract more bookings.

5. Share Engaging Food & Drink Tips

Sharing simple, seasonal tips or recipes on social media helps keep your audience engaged. Think ‘Summer BBQ tips’ or ‘Easy cocktail recipes for home parties’.

It’s a subtle way to remind your followers you’re the expert when they need a caterer or bartender.

A Hamilton bartender found that regular tip sharing grew her follower base and client enquiries.

6. Build Partnerships with Event Vendors

Partner with local DJs, event planners, and venues to create a referral network that benefits all parties.

A Tauranga caterer frequently collaborates with wedding venues and event coordinators, ensuring she’s top of mind for referrals.

Establishing these connections quietly grows your client base over time.

7. Offer Free Tastings or Drink Sampling

Invite prospective clients to free tasting sessions or cocktail samples. This personal touch builds trust and tempts clients to book your services.

A Nelson bartender shared how tasting events helped convert hesitant clients into loyal customers.

Think of it as a friendly introduction to your quality and style.

8. Create a Client Referral Program

Encourage past clients to spread the word by rewarding referrals with discounts or freebies.

A Wellington caterer doubled her bookings after launching a $20 referral program for clients.

This keeps your marketing ticking over without extra effort or cost.

9. Attend and Sponsor Local Events

Participate in local food festivals, markets, and community events to showcase your skills and meet potential clients in person.

Sponsoring an event or providing drinks can raise your profile and bring in bookings.

An Auckland caterer found steady work after showcasing her services at a regional food expo.

10. Build a Mobile-Friendly Website

A clean, fast, and mobile-optimized website featuring your menu, services, client testimonials, and easy booking info helps you appear professional and accessible.

With most Kiwis browsing on their phones, a responsive website is critical to capture interest quickly.

One Christchurch bartender attributed her business growth to the convenience and professionalism her website conveyed.