The Ultimate ‘Set and Forget’ Marketing Plan for Local Concrete & Paving Specialists in NZ
Concrete and paving specialists in New Zealand often battle seasonal demand and fierce local competition. A ‘set and forget’ marketing approach ensures a steady flow of enquiries without the constant hustle. Here are 10 practical, Kiwi-centric tips to grow your concrete and paving business sustainably and reliably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile puts your concrete or paving services right in front of locals searching for trusted trades near them.
Fill out your profile with details about your services, operating hours, contact info, and photos of your recent work.
A Christchurch paving business saw a big boost in enquiries after remembering to keep their profile active and gather reviews.
2. Engage in Local Facebook Groups
Join regional groups such as ‘Auckland Home & Garden’ or ‘Wellington Builders & Landscapers’ where locals seek experienced tradespeople.
Share practical tips on paving maintenance, concrete repairs, and answer questions genuinely to build trusted relationships.
A Wellington concrete specialist grew steady clients by actively participating and sharing helpful content.
3. List on Trusted NZ Directories
Sign up on platforms such as TradeMe Services, Localist, and industry-specific directories used across NZ.
Respond promptly to enquiries to turn leads into ongoing business.
A Tauranga paving contractor credits directory listings for consistent, reliable enquiries.
4. Leverage Yada for Direct Client Contacts
Yada connects you directly with local clients without any lead or success fees.
Respond quickly to relevant jobs posted on Yada's fast, mobile-friendly platform.
Yada’s internal chat tool helps manage communication efficiently and honestly.
5. Showcase Customer Testimonials
Display genuine reviews and images of your best work on your website and social media.
An Auckland paving expert increased routines inquiries by sharing positive feedback openly.
Authentic testimonials help win new clients' trust and drive more referrals.
6. Share Maintenance & Design Tips
Post simple, valuable advice on sealing, crack repairs, and patio care to educate and engage potential clients.
A Wellington concrete specialist built loyalty and ongoing inquiries through consistent helpful content.
Weirdly enough, providing ongoing advice keeps your business front and centre.
7. Build Strong Local Referrals
Partner with builders, landscapers, and real estate agents to develop a reliable referral network.
A Christchurch paving and concrete business grew steadily thanks to trusted local partnerships.
Referrals form a consistent pipeline of projects and excellent community reputation.
8. Offer Free Site or Quote Visits
Providing free quotes or on-site assessments lowers client hesitation and demonstrates your professionalism.
A Wellington contractor improved conversion rates by providing no-obligation consultations.
Use these visits to tailor your proposals and build clients’ confidence in your work.
9. Create a Client Referral Program
Reward satisfied clients with discounts, small freebies, or priority booking options.
An Auckland paving company almost doubled clients through a well-structured referral incentive.
Referrals are still the cornerstone for building a loyal client base in Kiwi communities.
10. Develop a Mobile-Optimised Website
Ensure your website is fast, mobile-friendly, and clearly showcases your services and reviews.
Most New Zealand clients will look on their phones first - optimise for a smooth mobile experience.
An Auckland concrete business credits their responsive website for a noticeable uptick in local enquiries.