The Ultimate ‘Set and Forget’ Marketing Plan for Local Decking & Patio Specialists in NZ
Decking and patio specialists in New Zealand know that steady work is key to success, but it can be tough to find consistent local clients. A ‘set and forget’ marketing strategy helps you attract projects reliably without constant effort. Here are 10 actionable, Kiwi-focused tips to help you build your decking and patio business sustainably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile gives your decking service prime visibility when locals search online for outdoor living specialists.
Fill out your profile completely with service details, hours, contact info, and high-quality photos of your recent decks and patios.
A Christchurch decking expert saw considerable growth in enquiries after keeping their profile updated and encouraging reviews.
2. Engage in Local Facebook Groups
Join community groups like ‘Auckland Garden & Outdoor Living’ or ‘Wellington DIY & Trades’ where locals look for recommendations.
Offer helpful tips on deck maintenance, design ideas, and answer questions in a friendly, non-pushy way.
An Auckland specialist grew steady leads through genuine participation in local online communities.
3. List on New Zealand Trade Directories
Register on platforms such as TradeMe Services, Localist, and landscape-specific directories for wider exposure.
Respond promptly and professionally to all enquiries to boost job booking rates.
A Tauranga decking company credits steady client influx to active directory listings.
4. Use Yada to Connect with Clients
Yada connects you directly with local clients, with no lead or commission fees cutting into your profit.
Respond quickly to job posts on Yada’s mobile-friendly platform for better chances of winning work.
Yada’s internal chat feature helps build clear communication and trust between you and clients.
5. Showcase Client Testimonials
Display authentic reviews and before/after project photos on your website and social media.
A Nelson decking business saw increased bookings after regularly promoting client testimonials.
Genuine feedback helps potential clients choose you with confidence.
6. Share Practical Deck Maintenance Tips
Post seasonal and simple tips for deck care and prolonging patio life to educate and engage your audience.
An Auckland professional grew followers and enquiries by sharing these useful tidbits.
Think of it as ongoing communication that keeps your business top of mind.
7. Build Referrals with Local Businesses
Work with landscapers, garden centres, and real estate agents for steady, trustworthy referrals.
A Wellington patio installer expanded clientele through strong local partnerships.
Reliable referral networks provide sustainable, quality leads.
8. Offer Free Site Consultations
Offering no-obligation site visits helps reduce client hesitation and presents you as approachable.
A Christchurch decking specialist increased conversions by meeting clients face-to-face early.
These visits help you tailor quotes and build rapport.
9. Create a Client Referral Program
Reward clients who refer others with discounts, freebies, or upgrades.
An Auckland decking company nearly doubled customers thanks to a well-run referral incentive.
Referral marketing is especially strong in tight-knit New Zealand communities.
10. Develop a Mobile-Friendly Website
Ensure your website is responsive, easy to navigate, and showcases services and testimonials clearly.
With many clients searching on mobile, optimising for phones is crucial.
An Auckland specialist credits improved local enquiries to a mobile-optimised site.