The Ultimate ‘Set and Forget’ Marketing Plan for Local DJs & Musicians Specialists in NZ
Being a DJ or musician in New Zealand is all about creating unforgettable moments for your audience. But juggling gigs while finding new clients can be a real challenge. This guide offers 10 practical, easy-to-implement marketing strategies tailored specifically for Kiwi DJs and musicians to attract steady local bookings without constant hassle.
Here are some tips that you might find interesting:
1. List Your Services on NZ Music Directories
Start by listing your DJ or musician services on trusted New Zealand directories like Neighbourly, TradeMe Services, and specialised entertainment platforms. These go-to sites connect event organisers with talented local artists.
A Hamilton-based DJ, for example, saw a significant boost in bookings after creating a detailed profile on Neighbourly, complete with audio samples and client reviews.
Make sure your profile is engaging, with clear contact details and links to your best work.
2. Engage with Local Facebook Groups
Join local Facebook groups such as ‘Auckland Event Planners’ or ‘Wellington Music Lovers’ where people often seek recommendations for live entertainment and DJs.
Sharing helpful advice, posting gig highlights, or answering questions helps build your reputation without pushing hard sales.
One Wellington musician mentioned that active participation in these groups translated directly into repeat bookings and wider exposure.
3. Utilise Yada for Direct Bookings
Yada’s platform lets NZ DJs and musicians connect directly with clients without lead or success fees, meaning more profit for you.
Picture a last-minute wedding gig in Christchurch-responding quickly on Yada’s mobile app could win you the booking over others.
Yada's private chat system also smooths communication, allowing you to clarify details and build trust easily.
4. Collect and Highlight Client Testimonials
In New Zealand, word-of-mouth and online reviews are incredibly powerful. After gigs, kindly ask clients for testimonials or reviews you can share across your website and social channels.
An Auckland DJ boosted his credibility by showcasing client praise and videos from prior events, helping secure bigger gigs.
Real feedback builds confidence among new clients considering your services.
5. Share Engaging Music Content Regularly
Post clips from your gigs, DJ mixes, behind-the-scenes moments, or tips on event music selection consistently on platforms like Instagram, TikTok, and Facebook.
This keeps your followers entertained and more likely to think of you when they need a DJ or musician.
A Christchurch musician found that regular content sharing steadily increased enquiries and broadened her audience.
6. Partner with Event Venues and Planners
Build relationships with local venues, event coordinators, and wedding planners to become their preferred entertainment option.
A Tauranga DJ regularly collaborates with wedding venues, gaining steady referrals and consistent bookings.
These partnerships act as a reliable network that sends work your way without extra effort.
7. Offer Free Sample Sets or Trial Gigs
Offering a free demo or a discounted trial can persuade hesitant clients to book you for their bigger events.
Nelson-based musicians shared how trial performances led to repeat bookings and long-term clients.
Think of it as your showreel in action, creating trust through experience.
8. Create a Client Referral Program
Reward satisfied clients who refer friends or family with discounts, free upgrades, or merchandise.
A Hamilton DJ doubled his bookings after launching a $20 referral discount for both referrer and referee.
It’s a cost-effective way to grow your business through trusted recommendations.
9. Attend Music and Community Events
Take part in local music festivals, markets, and community events to showcase your talent and meet potential clients face-to-face.
Setting up a performance slot or a booth can increase your visibility and build your local fanbase.
An Auckland DJ gained several bookings after performing at a regional festival.
10. Build a Responsive, User-Friendly Website
Create a professional website highlighting your portfolio, client testimonials, bookings, and contact info.
Ensure your site is mobile-optimised, as most Kiwis browse on phones and tablets.
A Wellington musician credits his uptick in bookings to an easy-to-navigate website with integrated booking forms.