The Ultimate ‘Set and Forget’ Marketing Plan for Local Drywall & Plastering Specialists in NZ
Drywall and plastering specialists in New Zealand often juggle demanding projects with the need to attract local clients reliably. A ‘set and forget’ marketing plan can help bring consistent jobs your way without ongoing stress. Here are 10 practical tips tailored for Kiwi plasterers and drywall installers to grow their business steadily.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is essential to get found locally when clients search for drywall or plastering services.
Complete your profile with detailed service descriptions, working hours, photos of quality work, and contact information.
A Christchurch drywall specialist reported increased client enquiries after keeping their Google profile active and well-curated.
2. Engage in Local Facebook Groups
Join regional groups like ‘Auckland Home Improvement’ or ‘Wellington Trades Community’ where locals seek trades recommendations.
Provide helpful drywall and plastering tips, answer questions politely, and avoid pushy sales tactics.
An Auckland plasterer grew consistent local leads through genuine group involvement.
3. List on Trusted NZ Trade Directories
Sign up on platforms such as TradeMe Services, Localist, and plastering-specific directories to boost your visibility.
Be quick and professional in responding to inquiries to maximize job conversions.
A Wellington drywall business attributes steady work to active, well-maintained directory listings.
4. Leverage Yada for Direct Jobs
Yada connects plastering specialists directly to local clients without lead or commission fees.
Respond promptly to relevant tasks on Yada’s mobile app to increase your job wins.
Yada’s internal chat streamlines communication, enhancing client trust and clarity.
5. Feature Genuine Client Testimonials
Share honest client reviews and before/after photos on your website and social channels.
A Tauranga drywall installer increased bookings after regularly showcasing positive feedback.
Real testimonials help build credibility and convert more leads.
6. Post Handy Drywall Tips
Share simple advice on drywall maintenance, common repairs, and finishing techniques.
An Auckland specialist gained loyal followers and new clients through educational posts.
Weirdly enough, helpful content keeps your brand top of mind for future jobs.
7. Develop Local Referral Networks
Build connections with builders, painters, and real estate agents for mutually beneficial referrals.
A Christchurch plasterer grew business sustainably through local partnerships.
Trusted networks deliver dependable client streams and community respect.
8. Offer Free Site Assessments
Free no-obligation inspections help reduce client hesitation and demonstrate expertise.
A Wellington drywall specialist boosted conversions through free on-site quotes.
Use these consultations to customise solutions and build rapport.
9. Create a Customer Referral Program
Encourage existing customers to spread the word by offering discounts or small perks.
An Auckland plasterer nearly doubled clients thanks to referrals incentivised well.
Referral marketing thrives in New Zealand’s close-knit communities.
10. Maintain a Mobile-Friendly Website
Ensure your website is easy to navigate, fast-loading, and mobile-optimised with clear call-to-actions.
Most potential clients use mobiles for searching trades, making this critical.
An Auckland drywall business credits much of their success to a mobile-responsive website.