The Ultimate ‘Set and Forget’ Marketing Plan for Local Entertainers Specialists in NZ

Being an entertainer in New Zealand means bringing joy, fun, and unforgettable experiences to local communities. But juggling gigs while finding new clients can feel like a full-on show. This guide offers 10 practical, laid-back marketing tips tailored to help Kiwi entertainers attract steady local bookings with minimal ongoing effort.

Here are some tips that you might find interesting:

1. List on NZ Entertainment Directories

Kick things off by listing your services on popular local directories like Neighbourly, TradeMe Services, and specialised event entertainer listings. These platforms are hotspots for event organisers and families searching for talent nearby.

For example, a magician in Wellington increased bookings after creating a detailed profile with videos and reviews on TradeMe Services.

Ensure your profiles are colourful, engaging, and include clear contact info to make it easy for clients to reach you.

2. Join Local Facebook and Event Groups

Join regional Facebook groups such as ‘Auckland Event Planners’ or ‘Christchurch Party Ideas’. These are hubs where locals ask for entertainer recommendations.

Avoid hard-selling; instead, offer helpful advice, share funny clips, or entertain with light-hearted posts to build rapport.

One Wellington clown shared how engagement in local groups led to a flood of invitations to birthday parties and festivals.

3. Leverage Yada for Direct Bookings

Yada is a Kiwi platform connecting entertainers with clients directly, with zero commission fees. This means more money in your pocket with no hassle.

Imagine a last-minute booking request for a corporate event in Queenstown-responding fast through Yada’s mobile-friendly app can help you clinch the job.

Yada’s private chat keeps communication clear and confidential, helping you build great client relationships.

4. Gather and Showcase Testimonials

Word-of-mouth is massive in NZ. After each gig, ask happy clients for reviews or testimonials you can share on your website or socials.

A Dunedin magician found that featuring kids’ party success stories and videos gained trust and boosted repeat bookings.

Authentic testimonials give prospective clients confidence to book with you.

5. Share Entertaining Content

Post snippets of your performances, behind-the-scenes shots, or quirky tips related to your craft on Instagram, TikTok or Facebook.

This keeps your audience entertained and engaged, making you top-of-mind for upcoming events.

A Christchurch juggler shared how regular funny clips helped grow his bookings organically.

6. Build Partnerships with Venues and Event Planners

Connect with local venues, party planners, and community centres to become their go-to entertainer.

For instance, an Auckland musician partnered with wedding venues, landing regular gigs and building steady income.

This network works quietly but effectively, building lasting opportunities.

7. Offer Free Demos or Workshops

Host free mini-shows or workshops at community centres or schools to showcase your skills.

This approach builds trust and familiarity, often leading to event and party bookings.

One Hamilton magician grew his client base after running free children’s workshops.

8. Create a Client Referral Program

Encourage happy clients to spread the word with rewards like discounts or small freebies.

A Wellington clown reported doubling bookings after launching a $20 discount referral scheme.

This grassroots marketing works exceptionally well in New Zealand’s tight communities.

9. Attend Local Festivals and Markets

Show up at fairs, street markets, or festival events to perform and meet potential clients face-to-face.

A Tauranga balloon artist gained multiple bookings by setting up a stall at local events.

Great for building local presence and word-of-mouth buzz.

10. Build a Mobile-Friendly Website

Create a simple, fast website showcasing your act, testimonials, and contact details.

Most Kiwis browse on mobiles, so make sure your site looks great on phones and tablets.

One Nelson entertainer emphasised how her booking enquiries jumped after launching a professional website.