The Ultimate ‘Set and Forget’ Marketing Plan for Local Gardening & Landscaping Specialists in NZ
Gardening and landscaping pros in New Zealand often find it tricky to balance hands-on work with consistent marketing. A ‘set and forget’ plan can bring a steady flow of local clients without draining your time or energy. Here are 10 practical, Kiwi-friendly tips tailored to help you grow your business sustainably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is free and key to showing up when Kiwis look for gardening or landscaping help nearby.
Fill your profile with clear service details, operating hours, contact info, and photos of your best work.
A Christchurch landscaper reported noticeably more enquiries after regularly updating their profile.
2. Join Local Facebook Groups
Get involved in groups like ‘Auckland Garden Lovers’ or ‘Wellington Community Market’ where locals ask for recommendations.
Share tips, answer questions, and build genuine community relationships without hard selling.
An Auckland gardener grew a loyal client base through friendly, helpful group participation.
3. List on Popular NZ Trade Directories
Register your business on TradeMe Services, Localist, and other trusted platforms where clients search for landscapers.
Be responsive to enquiries-it’s key for converting leads into booked jobs.
A Tauranga landscaping company credits directories for steady, quality client leads.
4. Use Yada for Direct Client Connections
Yada connects gardening and landscaping pros with clients locally with no lead or success fees.
Respond quickly on Yada’s mobile-friendly platform to snag more jobs.
Yada’s private chat keeps communications clear and builds trust.
5. Showcase Happy Client Testimonials
Share real reviews and before/after photos on your website/Social media to build trust.
A Nelson gardener increased bookings after featuring testimonials prominently.
Genuine positive feedback persuades newbies to book your services.
6. Share Seasonal Gardening Tips
Post helpful, easy-to-follow advice on seasonal plant care and garden maintenance.
An Auckland landscaper grew strong social engagement with regular tips.
Weirdly enough, helpful content keeps your business front and centre.
7. Build Referral Networks Locally
Partner with real estate agents, landscapers, and nurseries for mutual referrals.
A Wellington landscaper grew steady work thanks to trusted partnerships.
Reliable networks provide consistent, quality leads.
8. Offer Free Garden Assessments
Free garden site visits reduce client hesitation and demonstrate expertise.
A Christchurch gardening pro boosted bookings by offering no-obligation inspections.
These visits allow personalised advice and build client relationships.
9. Launch a Client Referral Program
Motivate clients to spread the word with discounts or small gifts.
An Auckland landscaper nearly doubled clients with a referral program.
Referrals are powerful in New Zealand’s community-focused culture.
10. Develop a Mobile-Friendly Website
Create a clean, responsive website showcasing your services and testimonials.
Mobile optimisation is crucial as most Kiwis browse and book via phones.
An Auckland gardening business credits mobile usability for more local leads.