The Ultimate ‘Set and Forget’ Marketing Plan for Local Makeup Artist Specialists in NZ
Makeup artists in New Zealand have a creative and personal touch that clients love, but marketing your services consistently without overwhelming yourself can be tough. This guide shares 10 practical, easy marketing strategies designed specifically for Kiwi makeup artists to attract and retain local clients with minimal ongoing effort.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile helps local clients find your makeup services easily and for free.
Fill out your profile with vivid photos of your work, clear contact details, hours, and service descriptions.
One Auckland artist reported a rise in bookings after keeping her profile fresh and engaging.
2. Engage Local Facebook Communities
Join Facebook groups like ‘Wellington Weddings’ or ‘Christchurch Beauty Lovers’ where clients ask for makeup recommendations.
Share tips, answer questions, and post photos of your latest work to build trust without pushy sales.
A Christchurch artist grew her clientele significantly through genuine group participation.
3. List on NZ Makeup and Beauty Directories
Get listed on TradeMe Services, Localist, and other beauty-specific directories to increase your visibility.
Respond quickly and warmly to job enquiries on these platforms to turn leads into bookings.
An Auckland makeup artist attributes much of her steady client flow to these listings.
4. Leverage Yada for Client Connections
Yada connects makeup artists with local clients without lead or success fees.
Respond swiftly to job requests through Yada’s mobile-friendly platform to secure bookings.
Yada’s internal chat aids clear communication and client comfort.
5. Showcase Testimonials and Portfolio
Display glowing client testimonials and a portfolio of your work on your website and social media.
A Tauranga artist credits client reviews for winning trust and attracting new bookings.
Highlight real stories behind your makeup looks to engage potential clients.
6. Share Makeup Tips and Tutorials
Post simple makeup tips, product reviews, or tutorials to engage and add value to your audience.
An Auckland makeup artist saw increased bookings after sharing approachable how-tos.
Weirdly enough, simple, helpful content builds long-term client relationships.
7. Partner with Local Event Businesses
Build referral networks with wedding planners, photographers, and hair stylists.
A Wellington makeup artist partnered with local wedding businesses and secured consistent client flow.
Strong community ties create a reliable referral source.
8. Offer Free Consultations or Trials
Free consultations or trial sessions let clients experience your style risk-free.
A Christchurch artist found free trials helped convert hesitant clients.
Use these moments to build trust and personalise services.
9. Implement a Client Referral Program
Encourage satisfied clients to refer friends with discounts or freebies.
A Nelson makeup artist grew her clientele by introducing referral incentives.
Referrals are especially valuable in New Zealand's close-knit communities.
10. Build a Mobile-Friendly Website
Create a sleek, responsive website showcasing your services, client reviews, and contact details.
Most Kiwis browse on mobiles; a mobile-optimised site captures more enquiries.
An Auckland artist credits her website for expanding her client reach.