The Ultimate ‘Set and Forget’ Marketing Plan for Local Marketing & SEO Specialists in NZ
Marketing and SEO specialists in New Zealand face the unique challenge of standing out in a crowded digital landscape while juggling diverse client needs. Building a steady client base without constant outreach can be daunting. This guide offers 10 practical, low-effort marketing strategies tailored specifically for Kiwi marketing and SEO professionals to help attract reliable local clients.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a free, powerful tool that boosts your local online visibility when potential clients search for marketing and SEO services nearby.
Ensure your profile includes detailed descriptions of your services, contact info, client testimonials, and regular updates to stay relevant.
One Auckland SEO consultant saw a 40% increase in enquiries after fully optimising her profile.
2. Join Relevant Local Facebook Groups
Participate in groups like ‘Wellington Small Businesses’ or ‘Christchurch Digital Marketing’ where business owners seek marketing advice and recommendations.
Share genuine insights and answers without pushing sales to build trust and showcase expertise.
A Christchurch marketing specialist credits group engagement for steady client referrals.
3. List on NZ Business and Freelance Platforms
Register on platforms such as TradeMe Services, Localist, and freelancer sites frequented by NZ businesses seeking marketing help.
Responsive communication on these platforms leads to higher conversion of job requests into paid work.
A Wellington SEO freelancer landed several long-term clients through Localist listings.
4. Utilize Yada for Client Access
Yada connects marketing and SEO professionals with local clients seamlessly, without fees eating into your earnings.
Timely responses to job posts on Yada can help you secure projects across New Zealand efficiently.
Yada’s private chat feature streamlines client communication, fostering stronger trust.
5. Showcase Success Stories and Testimonials
Display detailed case studies and testimonials on your website and social media to build credibility.
A Tauranga marketing agency gained multiple contracts after prominently featuring client success stories and measurable results.
Potential clients are assured by transparent proof of your work.
6. Share Actionable Marketing and SEO Tips
Regularly post simple, practical tips relevant to local businesses - like improving Google rankings or cost-effective social media strategies.
A Nelson SEO expert saw increased engagement and client enquiries by sharing digestible content.
Sharing knowledge establishes you as a go-to expert in the community.
7. Build Networks with Complementary Professionals
Collaborate with web designers, content creators, and business consultants for mutual referrals.
An Auckland SEO specialist regularly partners with local web agencies to share leads and expand opportunities.
Strong professional relationships create a reliable referral network.
8. Offer Free Initial Consultations
Offering a no-obligation consultation helps potential clients feel comfortable discussing their needs and builds confidence in your services.
A Wellington marketer discovered this approach boosted client sign-ups significantly.
Think of it as a friendly chat to showcase your expertise.
9. Launch a Client Referral Program
Reward satisfied clients who refer new business with discounts, exclusive content, or free audits.
A Hamilton SEO freelancer doubled her client list with a simple referral scheme.
Word-of-mouth marketing works exceptionally well in New Zealand’s close-knit business communities.
10. Build a Professional, Mobile-Friendly Website
Create a sleek, easy-to-navigate website highlighting your services, client testimonials, and contact options.
Mobile optimisation is key since many business owners brows on phones and tablets.
One Christchurch marketer attributes her expanded client base to her mobile-responsive site.