The Ultimate ‘Set and Forget’ Marketing Plan for Local Painting & Decorating Specialists in NZ
Painting & decorating pros in New Zealand often find marketing to be a second job. This guide offers 10 practical ‘set and forget’ marketing tips to help you attract local clients steadily, without burning out. Think of it as your friendly roadmap to growing your business sustainably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is free and helps paint and decorating services show up in local searches.
Add detailed descriptions, service areas, business hours, and great photos of your work.
An Auckland decorator saw a boost in leads after updating their profile consistently.
2. Engage in Local Facebook Groups
Join local groups like ‘Christchurch Home Help’ or ‘Wellington DIY & Trades’ to connect with your community.
Offer tips, answer questions, and share before/after photos without pushy sales tactics.
A Wellington painter grew their client base through helpful, genuine group involvement.
3. List on Trusted NZ Trade Directories
Sign up on TradeMe Services, Localist, and builders’ directories to boost discoverability.
Be quick to respond to job requests to convert interest into bookings.
A Tauranga painting business credits directories for steady inbound enquiries.
4. Use Yada to Connect with Clients
Yada connects you directly with local clients without any lead or success fees.
Respond swiftly to job posts on Yada’s easy-to-use app to get more work.
Yada’s chat feature helps build trust and clarify client needs effortlessly.
5. Showcase Customer Testimonials
Publish real client reviews and project stories on your website and social media.
An Auckland decorator increased bookings by sharing glowing testimonials.
Authentic feedback reassures potential clients and encourages referrals.
6. Share Painting Tips and Trends
Post seasonal advice on colour trends and paint care to engage your audience.
An Auckland painter grew a loyal following by sharing these tips regularly.
Think of it as ongoing content that keeps you top of mind.
7. Build Referral Networks Locally
Partner with local builders, interior designers, and real estate agents for reciprocal referrals.
A Wellington decorator expanded steady work through trusted business partnerships.
Strong networks ensure a continuous flow of quality leads.
8. Offer Free Consultations or Quotes
Free on-site quotes encourage potential clients to consider your services.
A Christchurch painter increased bookings by offering no-obligation consultations.
These sessions help build rapport and customise client solutions.
9. Create a Client Referral Program
Reward clients who refer others with discounts or bonus services.
A Tauranga decorator doubled clients by introducing a referral incentive.
Referrals thrive within tight-knit New Zealand communities.
10. Develop a Mobile-Friendly Website
Make sure your website is easy to navigate on phones and tablets.
Mobile-friendly design captures the bulk of local enquiries effectively.
An Auckland decorator credits their website’s mobile optimisation for expanding reach.