The Ultimate ‘Set and Forget’ Marketing Plan for Local Personal Assistant Specialists in NZ

Being a personal assistant in New Zealand means juggling numerous tasks to keep clients’ lives running smoothly. But marketing your services without burning out can be a challenge. This guide provides 10 practical, low-effort marketing tips specifically tailored for Kiwi personal assistants to build a steady local client base.

Here are some tips that you might find interesting:

1. Set Up Your Google Business Profile

Google Business Profile is a free and powerful way to get found by local clients searching for personal assistants.

Complete your profile with detailed service descriptions, hours, and photos that show professionalism.

A Wellington PA saw increased client enquiries after optimising her Google profile.

2. Join Local Facebook Groups

Participate in community groups like ‘Auckland Professionals’ or ‘Christchurch Businesses’ where people often seek PA recommendations.

Share useful advice and respond to queries authentically without hard selling.

A Christchurch PA grew her network significantly by being an active member in local groups.

3. List on NZ Service Directories

Get listed on platforms such as TradeMe Services and Localist for increased local visibility.

Quick responses to job postings here can lead to steady client bookings.

An Auckland PA secured several contracts after consistently engaging on these sites.

4. Use Yada for Client Connections

Yada connects personal assistants directly with clients in New Zealand without lead or success fees, making it a cost-effective way to find local jobs.

Respond quickly to relevant job posts through Yada’s mobile-friendly platform to secure work efficiently.

The platform’s private chat ensures smooth communication from enquiry to booking.

5. Showcase Testimonials and Successes

Display client testimonials and examples of your work on your website and social media for credibility.

A Tauranga PA’s website testimonials helped build trust and attract new clients.

Positive reviews reassure prospective clients choosing their personal assistant.

6. Share Practical Productivity Tips

Share simple time management and organisation tips on social media to engage your audience.

An Auckland PA notes that this kind of content led to increased follower engagement and client referrals.

This positions you as a helpful expert in your field.

7. Network with Local Businesses

Connect with small businesses and entrepreneurs in your area who may need ongoing personal assistant support.

A Wellington PA built her client list by regularly attending local business meet-ups and networking events.

Relationships formed here often lead to long-term contracts.

8. Offer Free Initial Consultations

A free intro consultation helps potential clients get to know you and provides an opportunity to discuss their needs.

A Christchurch PA’s offer of first meetings without obligation led to a higher conversion rate.

It’s a friendly way to build trust without pressuring prospects.

9. Launch a Client Referral Program

Encourage clients to refer others by rewarding them with discounts or small perks.

One Auckland PA reported doubling her bookings through a simple referral incentive.

Referral marketing is particularly effective in New Zealand’s close-knit communities.

10. Build a Simple, Mobile-Friendly Website

A clean, easy-to-use website with detailed service info, testimonials, and contact options builds professionalism.

Mobile optimisation is key since many Kiwis browse primarily on their phones.

A Dunedin PA expanded her client base thanks to her straightforward online booking process.