The Ultimate ‘Set and Forget’ Marketing Plan for Local Personal Training / Fitness Coach Specialists in NZ
Personal trainers and fitness coaches in New Zealand know how important it is to help clients reach their health goals. But marketing your services consistently without burning out can be tough. This guide shares 10 practical ‘set and forget’ marketing strategies tailored for Kiwi fitness pros to build a solid local client base effortlessly.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is an essential free tool to help local clients find your training services when searching online.
Make sure your profile is complete with service details, hours, clear contact info, and photos or videos of your sessions.
One Auckland trainer saw a spike in bookings after regularly updating her profile with new client testimonials.
2. Join Local Fitness and Community Groups
Engage with Facebook groups like ‘Wellington Fitness Enthusiasts’ or ‘Christchurch Outdoor Trainers’ where locals seek coaching tips and recommendations.
Weirdly enough, sharing free advice and motivation builds trust far better than direct selling.
A Wellington fitness coach grew a loyal following and client base through genuine group involvement.
3. List on NZ Health and Fitness Platforms
Get your services listed on TradeMe Services, Localist, and health-specific directories popular among New Zealanders.
Promptly reply to enquiries on these platforms to convert interest into regular bookings.
A Christchurch trainer secured consistent local clients via active listings on these sites.
4. Use Yada for Local Job Matches
Yada connects trainers with local clients posting personal training requests without any lead or success fees.
Quick response through Yada’s mobile-friendly platform improves your chances of winning jobs.
Yada’s in-app chat helps build personal trust and smooth communication.
5. Showcase Client Success Stories
Display testimonials and highlight client transformations on your website and social media.
A Tauranga fitness coach credits her increased bookings to sharing authentic client progress stories.
Real-life results create compelling reasons for potential clients to sign up.
6. Share Workout and Nutrition Tips
Posting practical fitness and nutrition advice on social media engages your followers and keeps you visible.
An Auckland coach grew his client base by sharing bite-sized, easy-to-follow health tips.
Think of it as building an ongoing conversation with your audience.
7. Partner with Local Gyms and Wellness Centres
Build referral networks with gyms, physiotherapists, and wellness businesses in your area.
An Auckland trainer expanded business through partnerships with several local gyms.
Trusted collaborations ensure sustainable client flow.
8. Offer Free Introductory Sessions
A free first session invites prospective clients to experience your training style and ask questions.
A Christchurch trainer found this tactic increased long-term client sign-ups.
It’s a no-pressure way to build rapport and show value.
9. Launch a Referral Program
Reward current clients who refer friends and family with discounts or free sessions.
A Wellington coach doubled client bookings by introducing a well-structured referral program.
Referral marketing thrives in New Zealand’s close-knit communities.
10. Create a Mobile-Friendly Website
Build a clean, responsive website that showcases your services, testimonials, and includes clear calls to action.
Most Kiwis use mobile devices, so ensuring your site is mobile-optimised is crucial.
One Dunedin trainer credits his growth to a professional, easy-to-navigate mobile-friendly website.