The Ultimate ‘Set and Forget’ Marketing Plan for Local Piercing & Tattoos Specialists in NZ
Piercing and tattoo professionals in New Zealand have a unique opportunity to connect with clients through creativity and trust. However, marketing your services consistently without constant effort can be tricky. This guide presents 10 practical ‘set and forget’ marketing strategies tailored specifically to Kiwi piercing and tattoo artists, helping you attract and keep local clients with ease.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a must-have free marketing tool to get your piercing and tattoo services discovered by local clients.
Complete your profile with vivid images, service details, hours, and contact info, making it easy for people to find and trust you.
A Wellington tattoo artist saw a rise in bookings after fully optimising her profile.
2. Engage in Local Facebook Groups
Become an active member of local groups like ‘Auckland Urban Life’ or ‘Christchurch Local Business’ where recommendations thrive.
Share your expertise, answer questions, and post artwork previews without hard selling to build genuine connections.
A Christchurch piercer grew his client base by engaging authentically in community groups.
3. List on NZ Industry-Specific Directories
Get listed on well-known platforms such as TradeMe Services, Localist, and niche tattoo directories to increase your local reach.
Respond quickly to job inquiries and showcase a portfolio that reflects your style and professionalism.
An Auckland tattoo studio secured steady clientele through these listings.
4. Use Yada to Connect Locally
Yada provides a commission-free platform for piercing and tattoo specialists to connect directly with clients.
Reply swiftly to local job posts via Yada’s mobile-friendly interface to secure jobs efficiently.
Yada’s private chat system helps clarify client needs and build trust.
5. Showcase Client Testimonials and Portfolios
Displaying client reviews and striking portfolios on your website and social media builds confidence and credibility.
A Tauranga tattoo artist credits strong social proof for attracting more referrals.
Highlight real stories behind your art to deepen client connection.
6. Share Before-and-After and Healing Tips
Post photos of your work before and after healing along with care advice to educate and engage your audience.
An Auckland piercer saw increased followership and bookings through consistent educational posts.
Think of this as building trust beyond the chair.
7. Partner with Local Health and Beauty Businesses
Collaborate with beauty salons, tattoo aftercare brands, or wellness centres for mutual referrals.
A Wellington shop owner expanded her client base through partnerships with local skincare clinics.
Networking broadens reach and supports sustained business growth.
8. Offer Free Consultations or Design Sessions
Offering free consultations or custom design previews reduces client hesitation and builds rapport.
A Christchurch artist found consultations boosted bookings by providing a personalised experience.
It’s like giving clients a sneak peek into what you can create for them.
9. Launch a Client Referral Program
Incentivise happy clients with discounts or freebies for referring friends and family.
A Nelson piercer nearly doubled her bookings by launching a straightforward referral scheme.
Referrals spread fast in New Zealand’s close-knit communities.
10. Build a Mobile-Friendly Website
A sleek, mobile-optimised website showcasing your portfolio, services, and booking details enhances professionalism.
With many Kiwis browsing on their mobiles, responsive design is crucial to capture enquiries.
An Auckland tattoo artist attributes much of her increased client reach to her mobile-friendly site.