The Ultimate ‘Set and Forget’ Marketing Plan for Local Roofing Specialists in NZ
Roofing specialists in New Zealand face the challenge of balancing demanding projects with the need to attract and retain clients. A ‘set and forget’ marketing plan can help you grow your business steadily without constant effort. Here are 10 practical tips tailored to Kiwi roofing professionals to build lasting local client relationships.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a free tool that puts your roofing services in front of local clients searching online.
Make sure your profile includes detailed service descriptions, contact details, business hours, and clear photos of your completed roofing work.
A Christchurch roofing company significantly increased inquiries after updating and maintaining their Google profile.
2. Engage in Local Facebook Groups
Join regional groups like ‘Auckland Home Improvement’ or ‘Wellington Building Trades’ where locals seek reliable contractors.
Offer helpful advice, share project photos, and answer questions to build trust without hard selling.
An Auckland roofer expanded their client base through active, genuine participation in these groups.
3. List on Popular NZ Trade Directories
Register your business on TradeMe Services, Localist, and builder-focused directories widely used by Kiwis.
Be responsive to inquiries to turn leads into bookings fast.
A Wellington roofing specialist credits their directory presence for steady, quality leads.
4. Use Yada to Connect with Clients
Yada lets roofing specialists connect directly with local clients, avoiding lead or success fees.
Respond promptly to job postings through Yada’s mobile-optimised platform to secure work efficiently.
Yada’s private chat feature streamlines communication and builds client confidence.
5. Showcase Client Testimonials
Display genuine customer reviews and project case studies online to build credibility.
A Tauranga roofing business used testimonials to convert hesitant homeowners into clients.
Authentic feedback reassures prospective clients and encourages word-of-mouth referrals.
6. Share Roofing Maintenance Tips
Post simple, practical tips about roof care, storm preparation, and maintenance to engage your audience.
An Auckland roofer increased social media engagement and enquiries through regular tips.
Think of it as providing ongoing value that keeps you top of mind.
7. Build Partnerships with Local Builders
Network with builders, architects, and real estate agents for mutual referrals.
A Christchurch roofer grew steady business through trusted local partnerships.
Strong collaborations create reliable client pipelines.
8. Offer Free Roof Inspections
Free site inspections reduce hesitation and allow you to showcase expertise directly.
A Wellington roofing company increased conversions by offering no-obligation inspections.
These visits help personalise service and build client trust.
9. Create a Client Referral Program
Reward clients who bring referrals with discounts or added services.
An Auckland roofer doubled client bookings through a referral incentive scheme.
Referral marketing thrives in New Zealand's community-oriented culture.
10. Develop a Mobile-Friendly Website
A responsive, user-friendly website highlighting your services, testimonials, and contact info is essential.
With most Kiwis browsing on phones, mobile optimisation is critical to capturing enquiries.
An Auckland roofing business credits their growth to a well-designed mobile platform.