The Ultimate ‘Set and Forget’ Marketing Plan for Local Tiling Specialists in NZ
Tiling specialists in New Zealand face unique challenges in standing out in a competitive market while balancing project timelines and client expectations. A well-designed ‘set and forget’ marketing plan helps tile installers attract a steady stream of local clients with minimal ongoing effort. Here are 10 practical, Kiwi-focused tips to grow your tiling business sustainably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a free and effective way to boost your local presence when homeowners search for tiling services.
Complete your profile with detailed service descriptions, hours, contact info, and photos of your recent projects.
A Christchurch tiler increased inquiries significantly after keeping an updated and engaging Google profile.
2. Engage in Local Facebook Groups
Join community groups like ‘Auckland Renovators’ or ‘Wellington Home Improvement’ where locals seek reliable tradespeople.
Share helpful advice, project photos, and answer questions to build credibility without hard selling.
An Auckland tiler grew client numbers steadily through authentic participation in these groups.
3. List on Popular NZ Trade Directories
Register your services on TradeMe Services, Localist, and builders’ directories popular in New Zealand.
Respond promptly and professionally to enquiries for best conversion.
A Tauranga tile installer credits directory listings for consistent client leads.
4. Use Yada to Connect with Clients
Yada connects you directly to local clients without any lead or success fees.
Quick replies on Yada’s mobile-friendly platform increase your chances of securing jobs.
The internal chat feature makes communication straightforward and builds client confidence.
5. Showcase Client Testimonials
Feature genuine reviews and success stories on your website and social media platforms.
A Nelson tiler saw increased bookings after sharing client testimonials consistently.
Authentic feedback helps potential customers choose you with confidence.
6. Share Tiling Tips and Trends
Post easy maintenance tips and popular design trends to engage your audience and show expertise.
An Auckland specialist gained followers and enquiries by sharing relevant tips regularly.
Think of it as nurturing relationships through helpful content.
7. Partner with Complementary Businesses
Collaborate with builders, interior designers, and hardware stores for mutual referrals.
A Wellington tiler grew business through trusted partnerships with local construction companies.
Solid partnerships lead to steady client streams and industry support.
8. Offer Free Initial Consultations
Free site visits or consultations reduce barriers and demonstrate your value to clients.
A Christchurch trader increased bookings by offering no-obligation assessments.
Use these to build trust and tailor quotes effectively.
9. Create a Client Referral Program
Reward clients who refer others with discounts or bonuses to encourage word-of-mouth growth.
An Auckland tiler doubled clients after launching a referral incentive program.
Referrals carry significant weight in New Zealand’s community-driven culture.
10. Build a Mobile-Friendly Website
Develop a clean, responsive website showcasing your services, portfolio, and contact details.
Mobile optimisation is vital since most Kiwis browse and book services via their phones.
An Auckland tiler credits his mobile-friendly site for reaching clients beyond his suburb.