The Ultimate ‘Set and Forget’ Marketing Plan for Local Towing / Drivers Specialists in NZ
Towing and drivers specialists in New Zealand face unique challenges in attracting local clients while managing busy schedules and urgent requests. With the right ‘set and forget’ marketing plan, you can build a steady stream of local work without constant effort. This guide outlines 10 practical, Kiwi-friendly tips tailored for towing and driving professionals looking to grow their client base reliably.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a free and essential tool to put your towing and driving services in front of local customers looking for help.
Complete your profile with accurate contact details, service descriptions, hours, and photos of your vehicles and team.
One Auckland towing company saw a significant rise in calls after enhancing their profile and regularly updating posts.
2. Join Local Community Facebook Groups
Become active in groups such as ‘Christchurch Locals’ or ‘Wellington Buy/Sell/Trade’ where residents commonly seek roadside help or towing.
Share useful advice for drivers on vehicle care, emergency tips, or updates about your availability-without hard selling.
A Wellington driver grew client bookings through friendly and informative group participation.
3. List on Popular NZ Service Directories
Get listed on platforms like TradeMe Services, Localist, and other trusted directories people use to find towing services.
Respond quickly to inquiries and maintain detailed profiles to convert leads into regular jobs.
An Auckland towing firm credits directory presence for steady new client inflow.
4. Use Yada for Client Connections
Yada connects specialists directly with local clients without hidden fees, helping you grow your towing or driving business affordably.
Respond swiftly to relevant jobs via Yada’s easy-to-use and mobile-friendly app for the best chance at winning work.
Yada’s internal chat allows smooth communication to clarify client needs and build trust.
5. Showcase Customer Testimonials
Display genuine customer reviews on your website and social media to increase trust and attract new clients.
A Tauranga towing operator’s glowing testimonials helped convert sceptical clients into loyal customers.
Real stories resonate strongly and encourage word-of-mouth referrals.
6. Share Useful Vehicle and Safety Tips
Post practical tips about vehicle maintenance, roadside safety, and emergency advice to engage your audience.
An Auckland driver gained local followers and clients by sharing straightforward driver safety insights.
Think of it as building ongoing value and trust.
7. Partner with Local Garages and Insurance Brokers
Build referral networks with auto repair shops, dealerships, and insurance agents who need reliable towing services.
A Wellington towing business expanded customer reach through trusted partnerships with local service providers.
Collaborations keep business consistent and support long-term growth.
8. Offer Free Emergency Advice Consultations
Offering free initial advice or assessments for stranded drivers helps establish your expertise and build client trust.
A Christchurch driver reported boosted bookings after providing no-charge emergency consultations.
It’s a friendly way to start client relationships.
9. Create a Referral Incentive Program
Reward clients with discounts or perks for referring friends and family to your services.
A Tauranga towing specialist doubled jobs by launching a simple referral program.
Referral marketing works exceptionally well within New Zealand’s local communities.
10. Develop a Mobile-Optimised Website
Maintain a fast, mobile-friendly site showcasing services, client reviews, and easy booking options.
Most Kiwis use mobile devices, so responsive design is essential for attracting local clients.
An Auckland driver credits his mobile-optimised website for expanding his local customer base.