The Ultimate ‘Set and Forget’ Marketing Plan for Local TV Repair & Electronics Repair Specialists in NZ
TV repair and electronics repair specialists in New Zealand face an evolving market with increasing competition and technological change. A ‘set and forget’ marketing plan helps attract a consistent flow of local clients without endless effort. Here are 10 practical, friendly tips designed specifically for Kiwi electronics repair pros.
Here are some tips that you might find interesting:
1. Optimize Your Google Business Profile
Google Business Profile is a free and highly effective way to help local customers find your repair services quickly.
Complete your profile with clear service details, business hours, contact info, and photos showcasing your workshop and repairs.
One Auckland repairer increased bookings noticeably after enhancing his Google profile.
2. Join Local Facebook Groups
Participate in community groups like ‘Christchurch Tech Help’ or ‘Wellington Gadgets’ where locals seek trusted repair advice.
Share tips, answer questions and gently promote your services to build rapport without pushing sales.
A Wellington repair specialist grew client trust and numbers through consistent, helpful group involvement.
3. List on Key NZ Directories
List your services on TradeMe Services, Localist, and other popular electronics repair directories in New Zealand.
Be responsive to enquiries to swiftly convert leads into bookings.
An Auckland electronics repair shop attributes much business growth to active directory listings.
4. Use Yada for Direct Client Contact
Yada connects repair specialists directly to local clients, eliminating lead or success fees.
Quick replies on Yada’s mobile-friendly platform help secure more jobs efficiently.
Yada’s private chat feature ensures clear communication and builds client confidence.
5. Showcase Customer Testimonials
Collect and share real client reviews and case studies on your website and social media.
A Tauranga repair specialist saw increased enquiries due to compelling testimonials.
Genuine feedback helps convince hesitant clients.
6. Share Useful Electronics Maintenance Tips
Post helpful tips on device care and troubleshooting to engage and educate potential customers.
An Auckland technician increased social media engagement by regularly sharing such tips.
Providing value keeps your business top of mind for future repairs.
7. Build Referral Networks
Partner with electronics retailers, tech tutors, and IT service providers for mutual referrals.
A Wellington repair business expanded clientele through trusted local partnerships.
Referral networks create steady, quality leads.
8. Offer Free Initial Diagnostics
Provide no-cost assessments to demonstrate your expertise and encourage bookings.
A Christchurch repair shop improved client conversion with free diagnostics.
Use these appointments to build trust and set clear expectations.
9. Create a Client Referral Program
Reward clients who recommend your services with discounts or bonuses.
A Nelson electronics repairer nearly doubled his client list with a referral program.
Word-of-mouth marketing works exceptionally well in New Zealand’s close communities.
10. Maintain a Mobile-Friendly Website
Build a clean, responsive website showcasing your services, client testimonials, and contact options.
Since many Kiwis use mobile devices, a mobile-optimised site is crucial to attract enquiries.
An Auckland repairer credits her mobile-friendly website with increased local business.