The Ultimate ‘Set and Forget’ Marketing Plan for Local Videographer Specialists in NZ
Being a videographer in New Zealand involves capturing special moments and telling compelling stories through film. However, finding consistent local clients can be challenging amidst the competition. This guide shares 10 practical, easy-to-follow marketing strategies tailored specifically for Kiwi videographers to attract a steady stream of bookings with minimal ongoing effort.
Here are some tips that you might find interesting:
1. Set Up Your Google Business Profile
Google Business Profile is a must-have free tool that helps local clients find you when searching for videographers near them.
Ensure you add detailed descriptions, hours, contact info, and upload high-quality videos or images from past projects to showcase your work.
A Christchurch videographer reported a marked increase in enquiries after optimising their profile.
2. Join Local Facebook Groups
Participate in community groups specific to your area, such as ‘Auckland Local Services’ or ‘Wellington Weddings & Events’.
Offer genuine advice and share helpful content related to videography without spamming your services.
An Auckland videographer noted that answering queries and posting tips consistently led to a steady flow of referrals.
3. List on Industry and Local Directories
Get listed on New Zealand directories like TradeMe Services and local event or wedding vendor sites.
These platforms attract clients actively looking for videography services in their region.
A Wellington videographer gained multiple bookings after showcasing her portfolio on TradeMe.
4. Connect with Clients on Yada
Yada facilitates direct connections between clients and specialists like videographers with no lead or success fees.
Responding swiftly to local job posts through Yada’s mobile-friendly platform can help you secure gigs efficiently.
The internal chat function ensures clear communication and builds client trust.
5. Showcase Testimonials and Portfolio
Display client testimonials and highlight impressive projects on your website and social media.
This social proof builds confidence in new clients considering your services.
One Tauranga videographer credits detailed portfolios for converting hesitant leads.
6. Share Video Tips and Behind-the-Scenes
Post video-related tips, edits, or behind-the-scenes clips on Instagram or TikTok.
This engages your audience and positions you as an expert in your field.
A Dunedin videographer grew his audience and bookings by consistently sharing tutorial clips.
7. Partner with Event Planners and Businesses
Collaborate with local event planners, photographers, and venues to create referral opportunities.
An Auckland videographer’s partnership with wedding planners has led to a reliable flow of bookings.
Strong local networks often generate long-term client relationships.
8. Offer Free Consultations or Previews
Offer no-obligation consultations or short video previews to build trust and showcase your style.
A Wellington specialist found this eased new clients’ decision-making significantly.
It’s a great way to engage potential clients without pressure.
9. Create a Client Referral Program
Reward clients who refer others with discounts, freebies, or service upgrades.
A Nelson videographer doubled enquiries by introducing a simple referral incentive.
Referrals bring steady, warm leads without extra marketing effort.
10. Build a Mobile-Optimised Website
Create a sleek, fast-loading website with easy navigation showcasing your services, testimonials, and portfolio.
Most Kiwis browse on mobiles, so ensuring your site is responsive is essential.
One Christchurch videographer increased bookings noticeably after launching a user-friendly, mobile-optimised site.